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HSBC Holdings

# Social Media and Digital Marketing Manager

Cuauhtemoc, Distrito Federal, Mexico Manager or lead Marketing 

Listed on HSBC Holdings’s official careers site. Listed as of October 20, 2026. Check that it is still open and apply there.
[Apply on HSBC Holdings’s careers site →](https://portal.careers.hsbc.com/careers/job/563774612436221)

[OpenNash Jobs](https://jobs.opennash.com/) / [HSBC Holdings](https://jobs.opennash.com/companies/hsbc-holdings/) / Social Media and Digital Marketing Manager

## Job description

Supporting the execution of market leading initiatives aligned to the Global Digital Marketing strategy Managing and developing Social media strategy among HSBC own channels, ensuring consistency with our brand strategy and of course In-flight tracking of performance and measurement of key metrics, summarizing learnings for feeding into future initiatives Driving innovation in the Social media channels, building on existing services and developing new Digital assets which align with the business and Marketing strategy The primary accountability of this role is to develop marketing strategy plans and programmes that deliver customer and business outcomes.

This includes any, proposition development and go-to-market approach in support of brand positioning, increase wallet share of existing customers and sales enablement through marketing tools. Social media budget management.

Role holder is responsible for managing and oversighting our social media agency, ensuring teamwork and integration with other marketing partners like the Media or the creative agency
- Develop and deliver Social Media strategy and plans that create stand-out in the marketplace, support brand objectives and deliver return on investment
- Develop and articulate a deep understanding of customer needs through Social Media research and listening, driving social media as research tool to understand audiences and as a insights generator to support customer propositions, products and journeys development
- Support content production to communicate content regarding experiences, connecting with all the brand efforts (partnerships etc.)- Events coverage.

Role holders will be in charge of Influencers strategy, ensuring development according to Social Media and brand guidelines.

### Social media crisis management

ensure continuous monitoring to prevent any reputational crisis. Ensure alignment and fluent communication with key stakeholders to manage or implement any action plan when any crisis happens. At least 5-7 years experience on social media management; from end to end ( from setting social media strategy to deliver communication strategy) Good understanding of key social media and digital trends and areas of innovation which influence the way we interact and engage with our external customers, internal stakeholders, agencies and audiences.

These should include digital marketing, social media, IA and Customer Relationship Management, Agile working practices, and data and analytical tools, and how this helps HSBC to be more customer centric Modern Marketing professional with understanding of latest developments in the marketing and media world. Proven experience using data and analytics in deriving customer value. Degree level qualification in marketing and/or business studies preferred.

Desirable business experience within a Financial Service based institution, or an innovative customer/service-based institution. Experience in brand building strategies Proven ability to work on multi-function projects demonstrating excellent relationship building skills. Ability to think innovatively, shaping and communicating new concepts. Ability to bring key stakeholders and Functional colleagues with them as marketing strategies and plans are developed.

High level of English language skills required. Hands-on experience in creating content across different channels

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 13, 2026
- Last checked: Oct 20, 2026
- Listed for: 7 days
- Location: Cuauhtemoc, Distrito Federal, Mexico[Apply on HSBC Holdings’s careers site →](https://portal.careers.hsbc.com/careers/job/563774612436221)

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