[Skip to main content](#main-content) [ OpenNash ](https://opennash.com/) / [Jobs](https://jobs.opennash.com/) [ 01 Search jobs](https://jobs.opennash.com/search/)[ 02 Companies](https://jobs.opennash.com/explore/)[ 03 Hiring report](https://jobs.opennash.com/reports/hiring/)[ 04 AI assistants](https://jobs.opennash.com/connect/)[ 05 How it works](https://jobs.opennash.com/methodology/) H&M - Hennes & Mauritz # Owned Media Lead CL/PE/UY Las Condes, Región Metropolitana, Chile Full-time Manager or lead Sales Listed on H&M - Hennes & Mauritz’s official careers site. Posted October 28, 2026. Check that it is still open and apply there. [Apply on H&M - Hennes & Mauritz’s careers site →](https://jobs.smartrecruiters.com/HMGroup/744000158323029-owned-media-lead-cl-pe-uy) [OpenNash Jobs](https://jobs.opennash.com/) / [H&M - Hennes & Mauritz](https://jobs.opennash.com/companies/hm-hennes-mauritz/) / Owned Media Lead CL/PE/UY ## Job description WHAT YOU DO As a Owned Media Lead you plan and optimize CRM communication across email, push, SMS, and WhatsApp, using customer data to enable personalized journeys through the marketing automation platform. You collaborate across teams to align owned media, campaigns, and membership activities, ensuring consistent communications and supporting commercial goals. ### CRM Planning & Channel Execution - Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line with the local marketing calendar Leverage the Marketing Automation Platform (MAP) to enable data‑driven, automated customer journeys and campaign communications across CRM channels Oversee Global E‑mail and Push activities to ensure global and local comms. are aligned Customer Data, Content Personalization & SEO Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth Support Commercial team with SEO actions Cross‑Functional Collaboration & Membership Activation - Coordinate with Paid Media - Leads to align owned media activities with paid and earned campaigns, ensuring omni‑channel consistency - Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCP Responsible for planning local events and partnerships related to the H&M Membership program and planning local Mission activation according to global guidelines. ### WHO YOU ARE You bring a background in marketing or digital communication, with strong analytical skills and solid experience in CRM or digital channel management. You communicate clearly, manage stakeholders effectively, and feel confident using data, platforms, and tools to deliver targeted and impactful customer communication Education Degree in Marketing, Comms., Business or related field Skills - Knowledge of email, app, and digital channel management - Strong analytical and data interpretation skills - Proficient in campaign performance tracking and reporting tools - Excellent communication and stakeholder management skills Experience 5-7 years of experience in CRM, or media planning (preferably in retail or e-commerce) ## At a glance - Posted by the employer: Oct 28, 2026 - First seen by OpenNash: Nov 2, 2026 - Last checked: Nov 9, 2026 - Listed for: 12 days - Location: Las Condes, Región Metropolitana, Chile - Employment type: Full-time[Apply on H&M - Hennes & Mauritz’s careers site →](https://jobs.smartrecruiters.com/HMGroup/744000158323029-owned-media-lead-cl-pe-uy) ## Hiring at H&M - Hennes & Mauritz - Open jobs: 1,998 - New in the last 7 days: After two weekly collections - Tracked since: Oct 19, 2026 [All H&M - Hennes & Mauritz jobs](https://jobs.opennash.com/companies/hm-hennes-mauritz/) · [Weekly hiring report](/reports/hiring/) ## More jobs at H&M - Hennes & Mauritz ### [Product Merchandising Lead CL/PE/UY/PY](https://jobs.opennash.com/companies/hm-hennes-mauritz/jobs/e32ac8115c3dba9ee968/) Las Condes, Región Metropolitana, Chile ### [Osakonnajuhataja H&M Jõhvi (40h/n)](https://jobs.opennash.com/companies/hm-hennes-mauritz/jobs/ded6ef6129c1a13dba33/) Jõhvi, Viru maakond, IDA, Estonia ### [Part Timer Sales Advisor (Festival Mall Alabang)](https://jobs.opennash.com/companies/hm-hennes-mauritz/jobs/7f367cf157933f0e12e1/) Muntinlupa, NCR, Philippines ### [Part-Time Sales Advisor (SM Mall OF Asia](https://jobs.opennash.com/companies/hm-hennes-mauritz/jobs/ca83bf2027aca5c5b832/) Pasay City, NCR, Philippines ### [Pardavėja (-s) konsultantė (-as) H&M PC Ozas, Vilnius (20h, laikinai)](https://jobs.opennash.com/companies/hm-hennes-mauritz/jobs/665e086fa7107aef7f6e/) Vilnius, Vilniaus apskr., Lithuania ## Similar jobs at other companies ### [Owned Media Specialist](https://jobs.opennash.com/companies/allianz/jobs/d7f252a4e0f86a9e2963/) Allianz · Milan, Italy ### [PR & Owned/Earned Media - School Internship](https://jobs.opennash.com/companies/estee-lauder/jobs/aa642f3c81752185949c/) The Estée Lauder Companies · Diegem, BRU, BE, Belgium ### [Head of Fleet Sales & Pre-Owned Vehicle](https://jobs.opennash.com/companies/xiaomi/jobs/6a71019d450b7629755c/) Xiaomi · 慕尼黑 ### [Data Center Engineering Operations Technician - AWS Owned DC, DCEO](https://jobs.opennash.com/companies/amazon/jobs/c3a7b486f6d1a6127be6/) Amazon · IT, Milan ### [Quality Manager, Worldwide Grocery Owned Brands](https://jobs.opennash.com/companies/amazon/jobs/cec26680ace599bdca1a/) Amazon · GB, London [Sales jobs](/functions/sales/) OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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