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Heineken · Ha Noi, VN

# Operations Manager | Key Accounts Manager (Modern Off-Trade) - North & Central

Ha Noi, VN Manager or lead Operations 

Listed on Heineken’s official careers site. Listed as of November 9, 2026. Check that it is still open and apply there.
[Apply on Heineken’s careers site →](https://theheinekencompany-rmk.jobs.hr.cloud.sap/Vietnam/job/Ha-Noi-Operations-Manager-Key-Accounts-Manager-%28Modern-Off-Trade%29-North-&-Central/1450573233/)

[OpenNash Jobs](https://jobs.opennash.com/) / [Heineken](https://jobs.opennash.com/companies/heineken/) / Operations Manager | Key Accounts Manager (Modern Off-Trade) - North & Central

## Job description

### Job Purpose

Lead customer and field execution for the assigned customer cluster, retail format or geographic area. Translate approved customer plans and commercial priorities into disciplined in-store execution, ensuring availability, visibility, merchandising, pricing, promotion and service standards. Coordinate closely with Group KAM Operations, KAM Planning and cross-functional teams to deliver customer commitments, resolve operational issues and drive sustainable sales growth.

### Account Execution & Customer Operations
- Translate approved Joint Business Plans, customer priorities and commercial programs into account- and outlet-level deployment plans for the assigned scope.
- Ensure high-quality in-store execution across availability, visibility, merchandising, pricing, promotions and compliance with PICOS and Sales Fundamentals.
- Manage operational relationships with relevant customer contacts, Store Managers and Regional Customer Managers to secure timely implementation of agreed activities.
- Coordinate daily with KAM Planning, Trade Marketing, Customer Service & Logistics, Supply Chain, Finance and field teams to ensure operational readiness and delivery of customer commitments.
- Monitor delivery, stock, returns, claims and other service issues; drive timely resolution and escalate material risks when required.
- Identify outlet, distribution and execution opportunities within the assigned scope and recommend actions to expand profitable growth.

### Execution Performance & Resource Management
- Track execution performance through scorecards, PICOS, Sales Fundamentals and agreed sales and service KPIs for the assigned customer cluster or area.
- Run regular operating reviews with the team, identify execution gaps and ensure clear corrective actions, owners and timelines.
- Deploy field resources, commercial materials and operational support within approved plans and budgets to maximize execution effectiveness and return on investment.
- Provide accurate and timely updates on sales execution, customer issues, competitor activity and market developments to Group KAM Operations and KAM Planning.
- Capture frontline insights and convert them into practical recommendations to improve customer plans, promotional execution and ways of working.

### Team Leadership & Continuous Improvement
- Set clear objectives and execution standards for assigned KAS, Merchandisers and field team members; monitor performance through regular reviews and field coaching.
- Build team capability in customer service, selling, negotiation, Sales Fundamentals, outlet execution and problem-solving.
- Plan team resources and support recruitment, onboarding and development of new field employees when required.
- Promote strong teamwork, discipline, accountability and the ONE MOFT spirit while role-modelling HEINEKEN behaviors.
- Share best practices and lead practical improvements that strengthen execution quality, consistency and productivity within the assigned scope.

### Requirements
- Bachelor's degree in Business Administration, Economics, Marketing or a related discipline; an MBA is an advantage.
- Professional working proficiency in English.
- 5+ years of experience in Modern Trade Sales, Key Account Operations, Field Sales, Trade Marketing or a related commercial role, preferably in FMCG.
- Demonstrated experience in outlet execution, customer operations, sales performance management and cross-functional coordination.
- Experience leading field teams, projects or junior employees is preferred.
- Strong execution discipline, project management and critical-thinking skills.
- Analytical mindset with the ability to interpret outlet-level data and take timely action.
- Strong communication, negotiation, coaching and influencing skills.
- Agile problem-solving and the ability to deliver under pressure in a dynamic market environment *By clicking the "Submit Application" button, you agree to allow HVN to collect and process your personal data in accordance with HVN’s Personal Data Protection Policy, which is publicly available on HVN’s official website.Visit [https://heineken-vietnam.com.vn/en/privacy-center/](https://heineken-vietnam.com.vn/en/privacy-center/) for more information. #LI-DNI

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 26, 2026
- Last checked: Nov 9, 2026
- Listed for: 14 days
- Location: Ha Noi, VN[Apply on Heineken’s careers site →](https://theheinekencompany-rmk.jobs.hr.cloud.sap/Vietnam/job/Ha-Noi-Operations-Manager-Key-Accounts-Manager-%28Modern-Off-Trade%29-North-&-Central/1450573233/)

## Hiring at Heineken
- Open jobs: 880
- New in the last 7 days: 131
- Tracked since: Oct 12, 2026

[All Heineken jobs](https://jobs.opennash.com/companies/heineken/) · [Weekly hiring report](/reports/hiring/)

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