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Heineken · Monterrey, MX

# Promotional Strategy Coordinator SIX

Monterrey, MX Operations 

Listed on Heineken’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Heineken’s careers site →](https://theheinekencompany-rmk.jobs.hr.cloud.sap/Mexico/job/Monterrey-Promotional-Strategy-Coordinator-SIX/1425814733/)

[OpenNash Jobs](https://jobs.opennash.com/) / [Heineken](https://jobs.opennash.com/companies/heineken/) / Promotional Strategy Coordinator SIX

## Job description

### Objetivo

Diseñar y optimizar la estrategia promocional de SIX bajo principios de Revenue Management, utilizando información de ventas, margen, volumen, tráfico y shopper para maximizar el crecimiento rentable, optimizar el gasto promocional y fortalecer la competitividad del negocio.

### Actividades

Desarrollar y optimizar la estrategia promocional de SIX, definiendo mecánicas, productos y temporalidades. Planificar y administrar el calendario promocional, coordinando con las áreas involucradas. Analizar el desempeño e impacto financiero de las promociones en Revenue, volumen, margen y ROI. Identificar oportunidades de optimización a partir de resultados históricos, comportamiento del shopper y tendencias de mercado.

Generar insights y recomendaciones comerciales para mejorar la efectividad de las promociones. Dar seguimiento al presupuesto y gasto promocional, buscando maximizar el retorno de inversión. Coordinar con Revenue Management, Categorías, Trade Marketing, Marketing, Finanzas y Operaciones para asegurar la correcta ejecución de la estrategia.

### Requisitos

Carrera terminada en Economía, Finanzas, Ingeniería Industrial, Mercadotecnia, Administración o afín. 2+ años de experiencia en Comercial, Revenue Management, Finanzas, CMI, Category Management o afines. Conocimientos de análisis financiero, Revenue Management y presupuesto. Inglés avanzado y Excel avanzado; Power BI deseable. Perfil analítico, orientado a resultados y toma de decisiones basada en datos.

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Monterrey, MX[Apply on Heineken’s careers site →](https://theheinekencompany-rmk.jobs.hr.cloud.sap/Mexico/job/Monterrey-Promotional-Strategy-Coordinator-SIX/1425814733/)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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