[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Heineken jobs](https://jobs.opennash.com/companies/heineken/) · [Search jobs](/search/) Heineken · Ho Chi Minh City, VN # POSM Management Manager Ho Chi Minh City, VN Manager or lead Executive & Management Listed on Heineken’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there. [Apply on Heineken’s careers site →](https://theheinekencompany-rmk.jobs.hr.cloud.sap/Vietnam/job/Ho-Chi-Minh-City-POSM-Management-Manager/1446334533/) [OpenNash Jobs](https://jobs.opennash.com/) / [Heineken](https://jobs.opennash.com/companies/heineken/) / POSM Management Manager ## Job description ### Job Purpose Lead the strategy, planning, development and governance of POSM solutions across brands and channels, translating commercial priorities and consumer/customer needs into effective, innovative and scalable POSM solutions. The role acts as the functional expert and product owner for POSM, partnering with Brands, Channels, Sales and external partners to manage the full product lifecycle - from business brief, concept and design through prototyping, market testing, standardization and post-evaluation - ensuring POSM investments deliver strong commercial impact, execution feasibility and cost efficiency. Job Descriptions Key Activities Lead POSM strategy and annual planning across ON/OFF Trade, translating Brand, Channel and Sales priorities into a clear POSM portfolio, roadmap and investment requirements. Act as the POSM functional expert and strategic partner to Brands and Channels, contributing to Customer Value Proposition / Total Value Proposition and recommending the right POSM solutions to drive visibility, conversion and consumer experience. Lead end-to-end POS product development from business brief, ideation and concept/design through vendor development, prototype, field test, evaluation and approval for mass production. Drive POSM innovation by proactively identifying new formats, materials, technologies and solutions together with Brands, Channels, vendors and external partners Establish and govern POSM standards and portfolio architecture, including specifications, design principles, materials, cost benchmarks, quality requirements and approved solution library. Lead business case, cost and value assessment for new and existing POS solutions; work with Procurement and vendors to optimize design-to-value without compromising commercial objectives. Own testing and post-evaluation of key POSM initiatives, gathering feedback from Sales, outlets and consumers and using learnings to improve, discontinue or scale solutions. Partner closely with Operation Hub and WH &T to ensure solutions are designed for execution, considering production, logistics, deployment, maintenance and field practicality from the planning stage. Build and maintain POSM performance data, innovation library and key learnings, providing insights into future planning and cross-functional business reviews. ### Position profile Qualifications University degree in Business Administration, Economics, Marketing, or related fields Language(s): Strong proficiency with spoken and written English Experience / skills required: Minimum 5+ years of experience in trade marketing, brand marketing, POSM management, sales operations, channel management, or commercial planning within FMCG / Beverage. Strong in Strategic Planning & Business Acumen, proven ability of trade marketing management frameworks (planning -> deployment -> execution -> tracking -> evaluation). Strong Leadership & Influence, proven ability of driving cross functional coordination (sales teams, brand teams, procurement, finance, supply chain, and vendors) Solid understanding of route-to-market, outlet segmentation, channel strategy, and in-store visibility execution. Familiarity with asset/POSM tracking systems, digital workflow tools, dashboards, or reporting platforms. Excellent communication, coaching, and change management skills. ### Functional Competencies Activities framework design ensuring delivery of performance and compliance Budget planning and management New items development & innovation Project management & cross-functional coordination Vendors management Digital tools adoption & transformation Dashboarding & performance analytics (Power BI, Excel) *By clicking the "Submit Application" button, you agree to allow HVN to collect and process your personal data in accordance with HVN’s Personal Data Protection Policy, which is publicly available on HVN’s official website.Visit [https://heineken-vietnam.com.vn/en/privacy-center/](https://heineken-vietnam.com.vn/en/privacy-center/) for more information. ## At a glance - Posted by the employer: Not stated - First seen by OpenNash: Oct 19, 2026 - Last checked: Oct 19, 2026 - Listed for: Under a day - Location: Ho Chi Minh City, VN[Apply on Heineken’s careers site →](https://theheinekencompany-rmk.jobs.hr.cloud.sap/Vietnam/job/Ho-Chi-Minh-City-POSM-Management-Manager/1446334533/) ## More jobs at Heineken ### [Head of Capability Development](https://jobs.opennash.com/companies/heineken/jobs/1bb2545ca5aa8353d58e/) Ho Chi Minh City, VN ### [Head of Commercial Digital Portfolio](https://jobs.opennash.com/companies/heineken/jobs/fa8ee8bc24c3e4576455/) Ho Chi Minh City, VN ### [P&CI Manager - Risk, Compliance & Fraud Management](https://jobs.opennash.com/companies/heineken/jobs/40001f6c9bf823459c7e/) Ho Chi Minh City, VN ### [People Business Partner - Marketing and Other Sales Functions](https://jobs.opennash.com/companies/heineken/jobs/60ca262549f3d3b4ee95/) Ho Chi Minh City, VN ### [Senior Channel Manager](https://jobs.opennash.com/companies/heineken/jobs/c373f1ef877644e64079/) Ho Chi Minh City, VN ## Similar jobs at other companies ### [Manager, POSM](https://jobs.opennash.com/companies/mondelez-international/jobs/351ec7850973e2274856/) Mondelez International · Shanghai, China ### [Supply & Planning Analyst, POSM](https://jobs.opennash.com/companies/lvmh-louis-vuitton-moet-hennessy/jobs/f53189323d93fd23eba2/) LVMH Louis Vuitton Moet Hennessy · Singapore, Central ### [Supply Planner & Project Leader POSM (F/H)](https://jobs.opennash.com/companies/lvmh-louis-vuitton-moet-hennessy/jobs/d1de65ef91a04593f3fa/) LVMH Louis Vuitton Moet Hennessy · Reims, Grand Est, France ### [Documentaliste Knowledge Management F/H Nanterre, Ile-de-France Nanterre, Ile-de-France FINANCE / ACCOUNTING / MANAGEMENT / TAX FINANCE / ACCOUNTING / MANAGEMENT / TAX Permanent](https://jobs.opennash.com/companies/vinci/jobs/63516ea86d45bf5109a5/) VINCI · Nanterre, France, DE, ILE ### [Asset Management, EMEA Client Onboarding Management, Associate](https://jobs.opennash.com/companies/jpmorganchase/jobs/6d4e06b2cc2e3bccb7a1/) JPMorganChase · LONDON, United Kingdom OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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