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Heineken · Miami, FL

# Tropicalist Brand Ambassador

Miami, Florida, US Marketing 

Listed on Heineken’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Heineken’s careers site →](https://theheinekencompany-rmk.jobs.hr.cloud.sap/Lagunitas/job/Miami%2C-Florida-Tropicalist-Brand-Ambassador-FL-33131/1224644201/)

[OpenNash Jobs](https://jobs.opennash.com/) / [Heineken](https://jobs.opennash.com/companies/heineken/) / Tropicalist Brand Ambassador

## Job description

### Job Scope & Responsibilities Main Responsibilities
- Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals
- Educate consumers on La Tropical’s brand story, products, and unique Miami roots
- Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols
- Set up and tear down branded displays and promotional materials at events
- Capture content for social media and assist with light promotion via personal accounts (optional but encouraged)
- Communicate real-time execution updates and consumer feedback Goals for the Role:
- Drive brand awareness and trial through face-to-face sampling experiences
- Support sales efforts by increasing velocity and repeat purchases
- Build local brand loyalty and enhance visibility in key markets
- Provide market insights and feedback to the brand team Work Locations/Events:
- Liquor stores and supermarkets (e.g., Total Wine, Publix, ABC Fine Wine & Spirits)
- On-premise accounts (bars, restaurants, lounges)
- Large-scale events such as Miami Marlins games, Wynwood Art Walks, or music festivals

### Community events and cultural celebrations Feedback Reporting
- Yes, Brand Ambassadors will submit brief recaps after each event, including photos, consumer reactions, and estimated samples served
- Reports will be submitted via a shared Google Form or email to the local Field Marketing Manager within 24 hours post-activation Work Style:
- Primarily independent, with occasional team activations alongside other ambassadors or sales reps ⸻

### Requirements & Profile Ideal Background
- Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling
- Sales or marketing students/recent grads are a plus
- Bilingual (Spanish/English) preferred, given the South Florida market Soft Skills / Personality Traits:
- Outgoing, confident, and charismatic
- Comfortable approaching and engaging with diverse groups of people
- Reliable, punctual, and professional
- Strong communication and interpersonal skills
- Passionate about craft beer and Latin culture Required Certifications / Licenses:
- TIPS or SafeServe Alcohol Certification (can be completed prior to first activation)
- Valid Driver’s License and access to reliable transportation Typical Working Hours:
- Primarily Evenings and Weekends (Thursday–Sunday activations)
- Some weekday evening events or retail tastings (4–8 PM range)
- Shifts typically 3–5 hours depending on activation ⸻ Travel/Event Reimbursement:
- Yes, mileage and parking expenses will be reimbursed (with receipts or mileage log) for events that require personal transportation ⸻

### Candidate FAQ Preparation Growth Opportunities
- Yes. High-performing ambassadors may be considered for part-time field marketing, sales support roles, or full-time opportunities with La Tropical or Heineken USA Company Products & Gear:
- Branded apparel and gear provided for activations (shirts, hats, etc.)
- Samples provided for events but not for personal use What Makes This Role Unique:
- Represent one of Miami’s fastest-growing craft beer brands backed by Heineken USA
- Be part of a vibrant and passionate team bringing La Tropical’s Latin heritage and bold flavors to life
- Flexible hours and a fun, fast-paced environment centered around community, culture, and craft beer

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Miami, Florida, US[Apply on Heineken’s careers site →](https://theheinekencompany-rmk.jobs.hr.cloud.sap/Lagunitas/job/Miami%2C-Florida-Tropicalist-Brand-Ambassador-FL-33131/1224644201/)

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