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Heineken · Αθήνα, GR

# Channel Activator Fragmented Trade

Αθήνα, GR Hybrid 

Listed on Heineken’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Heineken’s careers site →](https://theheinekencompany-rmk.jobs.hr.cloud.sap/Greece/job/%CE%91%CE%B8%CE%AE%CE%BD%CE%B1-Channel-Activator-Fragmented-Trade-122-41/1432211433/)

[OpenNash Jobs](https://jobs.opennash.com/) / [Heineken](https://jobs.opennash.com/companies/heineken/) / Channel Activator Fragmented Trade

## Job description

Having a history of more than sixty years, in Athenian Brewery we operate towards brewing a better world. We are driven by passion for our consumers and customers & care for our people and the environment, while enjoying life & daring to dream and pioneer. Right now, we are looking for a talented professional to join our Trade Marketing team as an On Trade Channel Activator, based in Athens.

### What We Offer

Competitive compensation package with a performance-based bonus, aligned with business objectives. Private Medical Insurance, with the option of family coverage. Life Insurance and preventive Medical Check-ups, available to all employees. Pension Plan. Hybrid working model, depending on the role. Meal vouchers and company products. Recognition and Reward programs. On-site dining facilities. Dedicated parental support programs, including enhanced parental leave, children’s summer camps and childcare support.

Participation in Corporate Social Responsibility initiatives with meaningful social and environmental impact. Continuous learning and development opportunities. Wellbeing initiatives supporting physical and mental health.

### Key Responsibilities

Deliver the category strategy in the respective channel nationwide, working closely with Marketing and Sales teams to ensure that customer and shopper dynamics are utilized. Lead the channel agenda both internally and externally and own the respective channels’ performance. Develop detailed plans per subchannel and manage budget to deliver expected results, while being responsible for activations & platforms evaluation.

Observe market trends and actively search for new business opportunities in the market, identifying potential for improving and adding new trade marketing activities. Brief / Debrief Advertising agencies for activations with clear target & goal to be achieved. Work with internal cross functional teams and external stakeholders, to ensure high levels of efficiency and on time project deliverables. Assist sales in execution in strategy execution by providing tools and guidelines per channel.

Monitor and evaluate progress and performance of channel plans, proposing course corrections when necessary and incorporate learnings into promotional planning. Understand business and translate client needs (distributors, outlet owners) into value propositions. Safeguard legal compliance in all areas of responsibility.

### Requirements

Experience of at least 2 years in the Fragmented Trade channel or Marketing. 1-2 years’ experience in category and channel development in FMCG industry will be considered an additional asset. Bachelor’s degree, preferably in Marketing, Business Administration, Advertising, Communication, or a related field. A Master’s degree will be considered an asset. Strong Commercial & Financial acumen. Strong analytical skills and ability to work with multiple continuous data sources to produce actionable insights.

Excellent command of the English language (both written & oral). Excellent command of MS Office tools, especially Excel, PowerPoint. Results Orientation, Negotiation & Communication skills, ability to work effectively within teams as well as independently. Project Management skills. Strong time management skills while working under tight timelines. Willingness to travel. We believe our people are the heart of the company, so we do our best to empower and develop them.

We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all! If you are looking for a new challenge to advance your skills and career in a great working environment, we invite you to be part of our organization! Ready to take the next step in your career? Join a team that invests in its people, champions inclusion, and continues to evolve — together with you.

Apply now and let’s build the future mAZi! In case you require any special assistance at any step of the recruitment process or have any questions, our team is here to help: hr_grathenian@heineken.com

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Αθήνα, GR
- Work arrangement: Hybrid[Apply on Heineken’s careers site →](https://theheinekencompany-rmk.jobs.hr.cloud.sap/Greece/job/%CE%91%CE%B8%CE%AE%CE%BD%CE%B1-Channel-Activator-Fragmented-Trade-122-41/1432211433/)

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