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Heineken · Petaling Jaya, MY

# Channel Activation Manager - Off Trade

Petaling Jaya, MY Manager or lead 

Listed on Heineken’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Heineken’s careers site →](https://theheinekencompany-rmk.jobs.hr.cloud.sap/Malaysia/job/Petaling-Jaya-%28brewery%29-Channel-Activation-Manager-Off-Trade-46000/1432773733/)

[OpenNash Jobs](https://jobs.opennash.com/) / [Heineken](https://jobs.opennash.com/companies/heineken/) / Channel Activation Manager - Off Trade

## Job description

### What You’ll Do

Translate Off-Trade channel strategy into clear and impactful activation plans. Drive the execution of brand and portfolio initiatives across Modern and Traditional Off-Trade. Lead end-to-end channel activation programmes, from planning through to execution. Identify opportunities to strengthen category performance and drive growth. Partner with internal stakeholders and customers to deliver effective channel activations.

Ensure activation plans are delivered on time, within budget and to the required standards. Track execution and translate market and customer insights into actionable initiatives. Ensure channel activation plans are aligned with and contribute to overall commercial objectives.

### What You’ll Bring

Bachelor’s degree in Business, Economics, Marketing or a related field. Minimum 5 years of experience in Sales and/or Trade Marketing. Experience in FMCG and fragmented/traditional trade is an advantage. Strong commercial and customer mindset, with the ability to understand market opportunities and translate insights into action. Strong analytical and problem-solving skills. Excellent stakeholder management and collaboration skills.

Good command of English, both written and spoken. A curious and innovative mindset, with a passion for continuous learning and development.

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Petaling Jaya, MY[Apply on Heineken’s careers site →](https://theheinekencompany-rmk.jobs.hr.cloud.sap/Malaysia/job/Petaling-Jaya-%28brewery%29-Channel-Activation-Manager-Off-Trade-46000/1432773733/)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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