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Heineken · Petaling Jaya, MY

# Key Account Manager - MOFT

Petaling Jaya, MY Manager or lead Sales 

Listed on Heineken’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Heineken’s careers site →](https://theheinekencompany-rmk.jobs.hr.cloud.sap/Malaysia/job/Petaling-Jaya-%28brewery%29-Key-Account-Manager-MOFT-46000/1374437833/)

[OpenNash Jobs](https://jobs.opennash.com/) / [Heineken](https://jobs.opennash.com/companies/heineken/) / Key Account Manager - MOFT

## Job description

As a Key Account Manager for MOFT, you will be responsible for driving commercial success across assigned Modern Off-Trade accounts by delivering strong business performance, building strategic customer partnerships, and ensuring excellent in-store execution. You will translate commercial strategies into actionable customer plans, manage trade investments effectively, and collaborate cross-functionally to unlock growth opportunities and deliver sustainable results.

### Responsibilities

Develop and execute Joint Business Plans (JBP) aligned with overall commercial strategy and customer priorities. Deliver account performance targets across revenue, volume, market share, and gross margin. Lead customer planning and execution, including pricing, promotions, and new product launches. Drive in-store excellence by ensuring product availability, visibility, and optimal assortment. Manage trade investments within approved budgets, ensuring strong ROI and compliance with guidelines.

Build and maintain strong relationships with key customer stakeholders through regular business reviews. Monitor business performance, identify gaps/opportunities, and collaborate cross-functionally (Trade Marketing, RMG, Sales Planning & Ops, distributors) to drive corrective actions.

### Requirements

Bachelor’s degree in Business, Marketing, Economics, or a related field. 3–5 years of commercial experience in the FMCG industry. Experience in Key Account Management or managing Modern Trade/Off-Trade accounts is an advantage. Strong understanding of retail landscape, market dynamics, and customer management. Knowledge of Joint Business Planning and basic category management principles. Strong analytical and problem-solving skills with the ability to turn insights into actions.

A proactive team player with strong communication, stakeholder management, and customer-focused mindset.

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Petaling Jaya, MY[Apply on Heineken’s careers site →](https://theheinekencompany-rmk.jobs.hr.cloud.sap/Malaysia/job/Petaling-Jaya-%28brewery%29-Key-Account-Manager-MOFT-46000/1374437833/)

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