[Skip to main content](#main-content)

[ OpenNash ](https://opennash.com/) / [Jobs](https://jobs.opennash.com/) [ 01 Search jobs](https://jobs.opennash.com/search/)[ 02 Companies](https://jobs.opennash.com/explore/)[ 03 Hiring report](https://jobs.opennash.com/reports/hiring/)[ 04 AI assistants](https://jobs.opennash.com/connect/)[ 05 How it works](https://jobs.opennash.com/methodology/)

General Motors · Warren, MI

# Assistant Manager, Vehicle Purchase Programs

Warren, Michigan, United States of America Full-time Manager or lead Administrative 

Listed on General Motors’s official careers site. Posted October 30, 2026. Check that it is still open and apply there.
[Apply on General Motors’s careers site →](https://generalmotors.wd5.myworkdayjobs.com/Careers_GM/job/Warren-Michigan-United-States-of-America/Assistant-Manager--Vehicle-Purchase-Programs_JR-202621217)

[OpenNash Jobs](https://jobs.opennash.com/) / [General Motors](https://jobs.opennash.com/companies/general-motors/) / Assistant Manager, Vehicle Purchase Programs

## Job description

### Job Description

The Role The Assistant Manager, Vehicle Purchase Programs role involves the management of a key incentive program for active and retired GM employees, dealership employees, and their eligible family members. The role includes marketing the program to eligible audiences, creating collaborative strategies to promote vehicle sales, and evaluating and refining existing programs and promotions.

### What You’ll Do

Identify and develop business building opportunities, program concepts/ideas, strategies, sales/cost proformas, and pilot program plans when applicable. Support development of employee pricing strategies including EV-specific pricing models, future pricing models across the entire portfolio, and the implications of pricing strategy changes on program sales and effectiveness. Lead the development of targeted marketing campaigns with agency partners to grow and expand sales under the programs.

Track and measure all campaigns including the monitoring of key measures, tracking progress throughout the campaign, and final report out at campaign end (i.e., sales impact/net-plus evaluation, etc.) Provide strategic counsel regarding business policy, sales growth opportunities, individual program expansion/contraction, long-term growth opportunities, and other guidance that the business requires. Function as a subject matter expert within GM on the programs for all inquiries, including with the brand sales teams, HR, Labor Relations, Company Vehicle Operations, and UAW.

Recommend and provide rationales, and when approved, author changes to program policies, program updates, program rules & guidelines, and other documents as needed. Support ad hoc requests for reporting and data analysis.

Your Skills & Abilities (Required Qualifications) Program Management, Digital Marketing and Retail Sales Experience
- Bachelor’s degree in Business, Digital/CRM Marketing, Finance, or related field 5-8 years or more in marketing, program management, or strategy role
- Ability to travel up to I0-15%
- Proficiency in Word, Excel, PowerPoint What Can Give You a Competitive Advantage (Preferred Qualifications) Automotive experience is highly preferred.

Strong knowledge of business analytics, marketing data, and understanding of the complex dynamics within the automotive sales domain. Proven ability to synergize complex business strategies into persuasive presentations. Ability to thrive in a collaborative atmosphere and belief in the power of innovation through differing viewpoints. Retail sales and incentives experience Experience developing or executing business strategy Fraud prevention experience GM does not provide immigration-related sponsorship for this role.

Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture.

Every day, we want every employee to feel they belong to one General Motors team.

### Benefits

Overview From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.

We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire. Accommodations General Motors offers opportunities to all job seekers including individuals with disabilities.

If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

## At a glance
- Posted by the employer: Oct 30, 2026
- First seen by OpenNash: Nov 1, 2026
- Last checked: Nov 1, 2026
- Listed for: 2 days
- Location: Warren, Michigan, United States of America
- Employment type: Full-time[Apply on General Motors’s careers site →](https://generalmotors.wd5.myworkdayjobs.com/Careers_GM/job/Warren-Michigan-United-States-of-America/Assistant-Manager--Vehicle-Purchase-Programs_JR-202621217)

## Hiring at General Motors
- Open jobs: 784
- New in the last 7 days: After two weekly collections
- Tracked since: Jul 10, 2026

[All General Motors jobs](https://jobs.opennash.com/companies/general-motors/) · [Weekly hiring report](/reports/hiring/)

## More jobs at General Motors

### [Protective Services Officer](https://jobs.opennash.com/companies/general-motors/jobs/9a7cf0104cc760ff76d0/)

Warren, Michigan, United States of America

### [2027 Summer Intern - GM OneOps Deploy Engineer](https://jobs.opennash.com/companies/general-motors/jobs/732d3e767309a2d8a654/)

Warren, Michigan, United States of America

### [2027 Summer Intern - Manufacturing Excellence Industrial Engineering](https://jobs.opennash.com/companies/general-motors/jobs/613cbf539775caef4d08/)

Warren, Michigan, United States of America

### [2027 Summer Intern - Research & Development - Energy and Propulsion Controls](https://jobs.opennash.com/companies/general-motors/jobs/90cb14c66fe959db4971/)

Warren, Michigan, United States of America

### [2027 Summer Intern - Research and Development - Aftertreatment Catalysis](https://jobs.opennash.com/companies/general-motors/jobs/752be8e810a2f30e7556/)

Warren, Michigan, United States of America

## Similar jobs at other companies

### [CDL A Owner Operator/ Lease Purchase Team Truck Driver](https://jobs.opennash.com/companies/crst-international/jobs/fa1d3887e7f759c1ea51/)

CRST International · Columbus, OH

### [CDL A Owner Operator/ Lease Purchase Team Truck Driver](https://jobs.opennash.com/companies/crst-international/jobs/8fbc035727f59e292ddf/)

CRST International · Denver, CO

### [Vehicle Systems Engineer – Electric Vehicle Technology](https://jobs.opennash.com/companies/bae-systems/jobs/3b3f00456651f04fb20c/)

BAE Systems · Endicott, New York, United States

### [Senior Manager, Strategic Programs](https://jobs.opennash.com/companies/cardinal-health/jobs/561f271a114efc58542e/)

Cardinal Health · International

OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

[ OpenNash ](https://opennash.com/)

AI-native services firm that builds custom software and 24/7 AI agents.

OpenNash Jobs is an OpenNash Applied AI project.
[Book time with OpenNash](https://calendly.com/opennash/new-meeting?hide_gdpr_banner=1)

Jobs
- [Search jobs](https://jobs.opennash.com/search/)
- [Companies](https://jobs.opennash.com/explore/)
- [Hiring report](https://jobs.opennash.com/reports/hiring/)
- [AI assistants](https://jobs.opennash.com/connect/)
- [How it works](https://jobs.opennash.com/methodology/)

OpenNash
- [opennash.com](https://opennash.com/)
- [Services](https://opennash.com/ai-agent-consulting/)
- [OpenNash CX](https://opennash.com/cx/)
- [AI Tools](https://opennash.com/ai-tools/)
- [Blog](https://opennash.com/blog/)
- [About](https://opennash.com/about/)

Contact
- [hello@opennash.com](mailto:hello@opennash.com)

- [LinkedIn](https://www.linkedin.com/company/opennash)

- [Support](https://jobs.opennash.com/support/)

- [Privacy](https://jobs.opennash.com/privacy/)

- [Terms](https://jobs.opennash.com/terms/)

© 2026 OpenNash, Inc. Company names and public job postings belong to their respective owners. Employers control source availability and application decisions.