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Geely Automobile Holdings · 杭州市, 浙江, 中国

# 产品营销（极氪品牌市场）

杭州市, 浙江, 中国 

Listed on Geely Automobile Holdings’s official careers site. Listed as of October 23, 2026. Check that it is still open and apply there.
[Apply on Geely Automobile Holdings’s careers site →](https://app.mokahr.com/social-recruitment/geely/102042#/job/8a9060f3-4a1c-49c3-b5f0-448fafd7ea3c)

[OpenNash Jobs](https://jobs.opennash.com/) / [Geely Automobile Holdings](https://jobs.opennash.com/companies/geely-automobile-holdings/) / 产品营销（极氪品牌市场）

## Job description

### 岗位职责
- 基于市场、用户及竞品洞察，制定差异化产品营销策略，明确阶段目标、核心信息、沟通节奏、渠道组合及关键动作，推动日常营销策划与执行。
- 深入理解市场需求及车型技术、配置与体验亮点，挖掘核心卖点并完成产品力包装，输出产品力策划方案及核心信息体系
- 推进车型上市相关工作，统筹传播主题、渠道资源与物料策划制作，保证上市期物料等按计划交付，确保信息准确、表达统一
- 跟踪车型上市及后续传播表现，结合市场反馈和数据复盘，持续优化传播策略 任职要求 1. 5年以上市场营销经验，3年以上汽车主机厂产品营销经验，完整参与过至少一次车型上市 2. 能独立输出产品营销策略和产品力策划，具备产品力挖掘、竞品分析及将产品语言转化为营销语言的能力 3. 具备较强的策略规划、跨部门协同及项目执行能力，能够推动营销方案和传播物料落地 4. 有新能源汽车或豪华品牌经验者优先；市场营销、广告、传媒、车辆工程等相关专业优先

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 23, 2026
- Last checked: Oct 23, 2026
- Listed for: Under a day
- Location: 杭州市, 浙江, 中国[Apply on Geely Automobile Holdings’s careers site →](https://app.mokahr.com/social-recruitment/geely/102042#/job/8a9060f3-4a1c-49c3-b5f0-448fafd7ea3c)

## More jobs at Geely Automobile Holdings

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### [AI产品经理（车企营销服务AI方向）](https://jobs.opennash.com/companies/geely-automobile-holdings/jobs/5bd2ee8c84deffe74787/)

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### [AI应用工程师](https://jobs.opennash.com/companies/geely-automobile-holdings/jobs/717157b378295c94e050/)

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### [AI评测岗-数智化](https://jobs.opennash.com/companies/geely-automobile-holdings/jobs/9679aeb7c0bd2bde4949/)

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### [Agent 开发](https://jobs.opennash.com/companies/geely-automobile-holdings/jobs/50ecfb9c01e97420eebd/)

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