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Geely Automobile Holdings · 杭州市, 浙江, 中国

# 用户运营经理

杭州市, 浙江, 中国 

Listed on Geely Automobile Holdings’s official careers site. Listed as of October 23, 2026. Check that it is still open and apply there.
[Apply on Geely Automobile Holdings’s careers site →](https://app.mokahr.com/social-recruitment/geely/102042#/job/59566599-7a04-4896-87e9-494c4c58ce7c)

[OpenNash Jobs](https://jobs.opennash.com/) / [Geely Automobile Holdings](https://jobs.opennash.com/companies/geely-automobile-holdings/) / 用户运营经理

## Job description

### 岗位职责
- 统筹用户品牌全渠道运营战略规划，主导搭建官方新媒体账号矩阵（微信公众号/抖音/视频号/小红书/B站/知乎等），制定差异化平台运营策略并推动落地实施
- 建立品牌内容（图文、音频、视频）协同化生产机制，构建PGC+UGC+OGC协同创作体系，建立从内容策划、创意产出到效果评估的完整管理流程
- 主导重大品牌整合营销传播，深度洞察行业趋势及用户需求，整合市场/销售/用户运营等内外资源，通过创意策划打造现象级传播事件
- 搭建用户增长运营模型，通过数据分析持续优化运营策略，制定可量化的用户增长、活跃度及粘性提升指标体系

### 负责运营团队管理，建立人才培养机制 任职资格
- 1、3年以上汽车行业品牌运营经验，完整主导过车企新媒体矩阵搭建及用户社区运营项目 2、具备成熟的团队管理经验，曾带领3人以上运营团队，具有跨部门协作经验 3、深度理解汽车行业营销生态，熟悉新能源车企用户运营模式，对Z世代用户群体有深入研究 4、全日制本科及以上学历，市场营销/传播学/数字媒体等相关专业，MBA或海外背景、具备视频拍摄及剪辑能力优先

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 23, 2026
- Last checked: Oct 23, 2026
- Listed for: Under a day
- Location: 杭州市, 浙江, 中国[Apply on Geely Automobile Holdings’s careers site →](https://app.mokahr.com/social-recruitment/geely/102042#/job/59566599-7a04-4896-87e9-494c4c58ce7c)

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### [AI产品经理（车企营销服务AI方向）](https://jobs.opennash.com/companies/geely-automobile-holdings/jobs/5bd2ee8c84deffe74787/)

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### [AI应用工程师](https://jobs.opennash.com/companies/geely-automobile-holdings/jobs/717157b378295c94e050/)

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### [Agent 开发](https://jobs.opennash.com/companies/geely-automobile-holdings/jobs/50ecfb9c01e97420eebd/)

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