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Geely Automobile Holdings · 宁波市, 浙江, 中国

# 产品总监

宁波市, 浙江, 中国 

Listed on Geely Automobile Holdings’s official careers site. Listed as of October 23, 2026. Check that it is still open and apply there.
[Apply on Geely Automobile Holdings’s careers site →](https://app.mokahr.com/social-recruitment/geely/102042#/job/cffa4320-d3ec-4671-b968-e10cd54e7899)

[OpenNash Jobs](https://jobs.opennash.com/) / [Geely Automobile Holdings](https://jobs.opennash.com/companies/geely-automobile-holdings/) / 产品总监

## Job description
- 负责承接集团量纲目标，分解量纲达成举措，按阶段检核量纲，动态审视产品市场容量、品牌力、营销力、产品力和价格竞争力，确保车系经营目标达成，基于目标达成需求，产品总监拥有调动项目组内部及战销研铁三角资源并进行评价的权力。
- 负责根据市场、用户、竞品情报等信息，统筹产品定位及定义，制定产品竞争策略，平衡产品成本和用户价值之间的关系，输出产品预研报告、产品定义报告，负责产品定义L1、L2级别的冻结评审和变更评审汇报。 参与汽车行业地图及目标市场机会分析、竞争及风险分析等，根据市场动态变化及产品竞争力的落地偏差，制定纠偏策略。
- 参与产品与用户的调研、共创评价等活动，洞察用户需求及场景，评估产品满足用户需求的方案，推动决策落地。
- 组织产品团队制定产品配置策略，评审产品配置表和配置变更。
- 负责组织用户体验模块，打造场景化、差异化卖点，并打造超越用户期待的产品体验。
- 负责产品属性目标（PAP）一二级指标的制定和达成策略决策，参与产品竞争力验收并决策体验需求的分歧，对产品竞争力和商品性结果负责。
- 负责新品导入手册评审（包括但不限于卖点仓库、卖点包装策略、亮点地图、竞品攻防策略）及可视化内容开发、技术培训材料评审。
- 组织产品上市前的专项推进，负责协助营销系统开展产品整体营销策略、传播方案策划、产品培训等。 组织上市后用户访谈，收集、分析、响应用户抱怨和市场反馈，制定产品OTA及迭代策略。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 23, 2026
- Last checked: Oct 23, 2026
- Listed for: Under a day
- Location: 宁波市, 浙江, 中国[Apply on Geely Automobile Holdings’s careers site →](https://app.mokahr.com/social-recruitment/geely/102042#/job/cffa4320-d3ec-4671-b968-e10cd54e7899)

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