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Fubon Financial · 台北市大安區

# 數位行銷產品經理 (投資)

台北市大安區 

Listed on Fubon Financial’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Fubon Financial’s careers site →](https://careers.fubon.com/jobs/search/BUTTW20260343)

[OpenNash Jobs](https://jobs.opennash.com/) / [Fubon Financial](https://jobs.opennash.com/companies/fubon-financial/) / 數位行銷產品經理 (投資)

## Job description

### 職位目的

負責非理財客群投資業務於數位通路之經營，透過分析行內目標數位客群，規劃行銷溝通方案，帶動數位實動人數與目標收益達成。

### 重要職責/工作內容
- 執行本行非理財客群於線上投資之獲客、客群經營、行銷規劃與推廣。
- 與產品團隊、數據團隊密切協作，透過客群數位軌跡行為、輪廓分析結合產品經營策略，設計行銷溝通與客戶旅程規劃，透過主動溝通或行內數位版位布點，提升線上投資量收。
- 研究市場趨勢與競品策略，持續優化數位行銷成效。
- 具備數位行銷企劃經驗及能力，熟知投資/ETF/基金產品基本知識尤佳。
- 具基礎數據分析能力及數字敏銳性。
- 善於跨部門溝通、具良好抗壓性、獨立作業與邏輯思考能力。
- 熟稔Office之Word、Excel、Power Point文書作業軟體。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: Under a day
- Location: 台北市大安區[Apply on Fubon Financial’s careers site →](https://careers.fubon.com/jobs/search/BUTTW20260343)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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