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Fubon Financial · 台北市大安區

# 數位行銷產品經理(信貸)

台北市大安區 

Listed on Fubon Financial’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Fubon Financial’s careers site →](https://careers.fubon.com/jobs/search/BUTTW20260344)

[OpenNash Jobs](https://jobs.opennash.com/) / [Fubon Financial](https://jobs.opennash.com/companies/fubon-financial/) / 數位行銷產品經理(信貸)

## Job description

### 職位目的

負責信貸經營，透過銀行自有數位通路（網銀、行動銀行、LINE官方帳號）及客戶數據分析，規劃精準行銷策略與客戶旅程，並與產品、數據及平台團隊合作，持續提升數位貸款申辦與業務成長。

### 重要職責/工作內容
- 運用網銀、行動銀行及LINE官方帳號等數位通路，結合客戶數據分析與分群經營，發掘潛在貸款需求並提升轉換成效。
- 與信用貸款產品團隊合作，設計行銷活動、溝通內容及客戶旅程，透過主動溝通與數位版位經營，提升申辦及撥貸成效。
- 分析客戶行為、行銷成效及市場趨勢，持續優化客群經營策略、溝通機制及轉換流程。 具數位獲客、會員成長或數位行銷相關經驗者佳。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: Under a day
- Location: 台北市大安區[Apply on Fubon Financial’s careers site →](https://careers.fubon.com/jobs/search/BUTTW20260344)

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