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Fast Retailing

# PLST, Social Media Marketing Manager

Manager or lead Marketing 

Listed on Fast Retailing’s official careers site. Listed as of October 20, 2026. Check that it is still open and apply there.
[Apply on Fast Retailing’s careers site →](https://www.fastretailing.com/careers/en/job-description/?id=2044)

[OpenNash Jobs](https://jobs.opennash.com/) / [Fast Retailing](https://jobs.opennash.com/companies/fast-retailing/) / PLST, Social Media Marketing Manager

## Job description

### Job posting information Brand PLST Location Ariake Headquarters

1-6-7 Ariake, Koto Ward, Tokyo, UNIQLO CITY TOKYO Roppongi Headquarters: Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo
- While the Ariake Headquarters is your primary work location, you may be required to travel between offices depending on business needs. Update Oct, 1 2026October 1, 2026

### Job Description

Recruitment Background PLST is a brand within the Fast Retailing Group—which also operates UNIQLO and GU—and, under the brand concept of “everyday wear for when you want to look put-together,” offers clothing that brings a sense of “polish” to the various moments of daily life.With a collection of essential wear featuring thoughtful details—such as silhouettes and designs that flatter the wearer and comfortable fabrics—we are transforming our business model to deliver the value of Fast Retailing’s “LifeWear” concept to customers around the world.

To achieve this, we are strengthening our efforts to expand brand awareness through social media. We are seeking someone to formulate and execute communication strategies for our social media accounts (primarily Instagram, but also TikTok, X, etc.) and to oversee influencer collaborations. Department Overview The Marketing Department, to which you will be assigned, is on a mission to accurately convey PLST’s brand and product value to as many customers as possible and turn them into PLST fans.

### The department consists of three teams

the “Product Marketing Team,” which formulates and executes communication strategies to convey seasonal concepts and product appeal; the “Content Creation and Communication Team,” which produces creative content based on those strategies and disseminates it through e-commerce content, seasonal books, email newsletters, and the app;and the “Social Media Marketing & PR Team,” which is responsible for disseminating information across various media, including digital and social media, as well as through in-house platforms such as StyleHint.

For this position, you are expected to be assigned to the “Social Media Marketing & PR Team.” Job Description

You will be responsible for planning and executing initiatives that drive branding and business results, with a focus on social media. Specifically, you will handle a full range of tasks—from planning and setting KPIs to the conception, production, and execution of content and campaigns, as well as operations and analysis—primarily in the following three areas: The company’s social media accounts (primarily

Instagram, as well as TikTok, X, etc.) Marketing initiatives utilizing influencers Stimulating word-of-mouth on social media and fostering communication with fans (influencers) Position Highlights Since there is still a great deal of room for growth in this area, you’ll have the opportunity to learn from pioneering examples within the group—such as UNIQLO and GU—while also developing your own initiatives from the ground up, allowing you to tangibly experience increased brand awareness and business growth.

Since you’ll be responsible for the ever-evolving field of social media, you’ll work in an environment where you can take on new challenges without being constrained by PLST’s traditional marketing methods. You’ll gain the experience of generating buzz through your own planning and content, and making a significant impact on the business. You’ll communicate closely with various internal team members—including those in product development and store staff—and plan and execute marketing initiatives while maintaining a holistic view of the business.

### Qualifications

Required Experience, Skills, and Abilities Experience in social media marketing—including social media management, analysis, and campaign planning—at a corporate entity, or experience supporting various social media marketing initiatives at an advertising agency or similar organization Experience in brand building and customer experience design at a major industry player or a comparable company Ability to plan and execute operations based on an understanding of platform algorithms Preferred Experience, Skills, and Abilities A passion for fashion and an interest in clothing Experience serving as a leader or project manager responsible for driving projects forward Experience using any of the following tools: Canva, CapCut, Photoshop, or Illustrator Work Conditions Company Name: PLST Co., Ltd.

### Employment Type

Full-time Employee (Permanent position with a 3-month probationary period)

### Annual Salary Annual Salary Range

6–12 million yen (Monthly Salary: 410,000–670,000 yen)

### Allowances

Commuting allowance, overtime pay, etc. (*All subject to company regulations)

### Bonuses

Semi-annual bonuses twice a year, year-end bonus (eligibility and amount determined based on company performance and performance evaluations) Promotions twice a year (determined based on performance evaluations)
- Salary will be determined based on company regulations, taking into account your previous annual income and experience, and is not limited to the figures listed above. Working Hours Flexible work hours or managerial/supervisory position Flexible work schedule Standard daily working hours: 8 hours; Break: 1 hour Core hours: 9:00 a.m. to 2:00 p.m. Flexible hours…6:00 a.m. to 9:00 a.m. and 2:00 p.m. to 8:00 p.m. Overtime may be required Supervisors Based on the working hours of the employee’s department; left to the employee’s discretion Holidays and Leave Two days off per week (Saturdays and Sundays; national holidays are workdays) Annual paid leave, special leave and bereavement leave, childcare and family care leave systems, etc.
- In addition to paid leave, special leave is granted in the first and second halves of the fiscal year (the number of days granted varies depending on employment status and the company to which the employee belongs) Insurance Coverage Social Insurance (Health Insurance, Employees’ Pension Insurance, Employment Insurance, Workers’ Compensation Insurance, Long-Term Care Insurance) Employee Benefits Employee Stock Ownership Plan, Mutual Aid Association, Partnered Welfare Programs, Employee Discount Program, Cafeteria, Dedicated Shuttle Bus (for commuting to the Ariake Office), Defined Contribution Pension Plan (full-time employees only) Other

Our company actively recruits mid-career professionals across various Group companies (Fast Retailing, UNIQLO, GU, etc.). We would appreciate it if you could review the information below and consider applying. Within the Fast Retailing Group, you may apply to multiple companies simultaneously. However, please note that even if the selection process proceeds with multiple companies, you can only advance to the final selection stage for one position at a time.

Based on your submitted resume and interview performance, we may suggest other companies or positions within the Fast Retailing Group.

### Measures Against Secondhand Smoke

Smoking is prohibited on the premises and indoors; we do not have designated smoking rooms. (Smoking is prohibited during working hours, including break times.)

### Location Ariake Headquarters

1-6-7 Ariake, Koto-ku, Tokyo, UNIQLO CITY TOKYO Roppongi Headquarters: Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo
- While the Ariake Headquarters is the primary work location, you may be required to travel between offices depending on business needs.

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 13, 2026
- Last checked: Oct 20, 2026
- Listed for: 7 days[Apply on Fast Retailing’s careers site →](https://www.fastretailing.com/careers/en/job-description/?id=2044)

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### [Candidate for Product Marketing Leader](https://jobs.opennash.com/companies/fast-retailing/jobs/202fddc78844c185b528/)

### [Candidate for a Leadership Role in Digital Marketing](https://jobs.opennash.com/companies/fast-retailing/jobs/b00c1362e633a3d1ea31/)

### [Digital Marketing: Candidate for Global Project Leader (Performance Marketing)](https://jobs.opennash.com/companies/fast-retailing/jobs/941a75ad87cf45545115/)

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