[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Fannie Mae jobs](https://jobs.opennash.com/companies/fannie-mae/) · [Search jobs](/search/) Fannie Mae · Washington, District of Columbia # Director – Demand Generation and Segment Marketing Washington, District of Columbia Director Marketing Listed on Fannie Mae’s official careers site. Listed as of October 18, 2026. Check that it is still open and apply there. [Apply on Fannie Mae’s careers site →](https://fanniemae.wd1.myworkdayjobs.com/FannieMaeCareers/job/Washington-DC/Director---Demand-Generation-and-Segment-Marketing_JR2941) [OpenNash Jobs](https://jobs.opennash.com/) / [Fannie Mae](https://jobs.opennash.com/companies/fannie-mae/) / Director – Demand Generation and Segment Marketing ## Job description In this compelling leadership position, you will build and lead a new enterprise demand-generation capability within the Segment Marketing function. Reporting to the Head of Segment Marketing, the director will partner closely with the other members of Segment Marketing leadership team to advance the function’s priorities. This role will work across Multifamily Marketing, Single-Family Marketing, Sales, business teams, and marketing partners to generate measurable demand, increase adoption of priority products and capabilities, and create qualified business opportunities. This is a builder role. The director will establish the strategy, customer journeys, campaign processes, measurement standards, and operating model needed to create a scalable demand-generation engine. The ideal candidate has successfully built, scaled, or transformed demand-generation capabilities in a complex B2B environment and has experience marketing products and services through long, relationship-based decision cycles. This role will balance near-term campaign activation with longer-term capability building, including process design, stakeholder alignment, measurement foundations, and team development. THE IMPACT YOU WILL MAKE The Director - Demand Generation and Segment Marketing role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities: Develop and lead an enterprise demand-generation strategy aligned with Marketing and Single-Family and Multifamily priorities. Partner with Segment Marketing leadership to integrate demand generation into business planning, priorities, and shared goals. Collaborate with Sales and business teams to prioritize accounts, coordinate customer engagement, and improve lead handoff and follow-up. Develop, execute, optimize, and report on integrated marketing campaigns for priority Single-Family and Multifamily audiences, including lenders, seller/servicers, multifamily owners and operators, housing finance partners, mortgage brokers, correspondents, and existing customers. Build repeatable frameworks for audience prioritization, account-based marketing, nurture journeys, lead qualification, and campaign measurement. Use CRM, campaign, and customer data to refine target audiences, opportunities, messaging, and investment decisions. Define funnel stages, stage criteria, attribution models, and pipeline reporting tied to engagement and business outcomes. Define measurement, attribution approach, and reports in partnership with Marketing Data and Analytics and Segment Analytics teams to bring qualified opportunities, pipeline, revenue, and business outcomes. Coordinate with Marketing, Analytics, Product, Digital, Creative, Events, Legal, Compliance, and other partners to deliver cohesive campaigns. Lead and develop a high-performing team focused on accountability, collaboration, customer needs, and continuous improvement. ## At a glance - Posted by the employer: Not stated - First seen by OpenNash: Oct 11, 2026 - Last checked: Oct 18, 2026 - Listed for: 7 days - Location: Washington, District of Columbia[Apply on Fannie Mae’s careers site →](https://fanniemae.wd1.myworkdayjobs.com/FannieMaeCareers/job/Washington-DC/Director---Demand-Generation-and-Segment-Marketing_JR2941) ## More jobs at Fannie Mae ### [AI Product Innovation Lead - Single Family Market Engagement](https://jobs.opennash.com/companies/fannie-mae/jobs/5a4a93d12fca23029b23/) Washington, District of Columbia ### [Capital Markets - Market Transactions - Associate](https://jobs.opennash.com/companies/fannie-mae/jobs/e6e4ba0aef483a6812c1/) Washington, District of Columbia ### [Advisor, Account Executive - Capital Markets, Pricing and Execution](https://jobs.opennash.com/companies/fannie-mae/jobs/0dca73522b44dba578fd/) Washington, District of Columbia ### [Audit Director for Treasury and Capital Markets](https://jobs.opennash.com/companies/fannie-mae/jobs/38610c6aa64e8c90bebc/) Washington, District of Columbia ### [Campus – Accounting Program Intern](https://jobs.opennash.com/companies/fannie-mae/jobs/8556c76a4c672ce50040/) Washington, District of Columbia ## Similar jobs at other companies ### [Director, Sales Development (outbound demand generation)](https://jobs.opennash.com/companies/equinix/jobs/ac490485526cd764a696/) Equinix · Dallas, Texas, United States ### [Director, Demand Generation - Apple Ads](https://jobs.opennash.com/companies/apple/jobs/28f80d217d2cc25baf1e/) Apple · Cupertino, United States of America ### [Senior Director, Demand Generation (Remote)](https://jobs.opennash.com/companies/experian/jobs/0d726248a146e1cd802c/) Experian · United States ### [Senior Director, Global Digital Demand Generation](https://jobs.opennash.com/companies/cisco-systems/jobs/902aa946561b4b2151c1/) Cisco Systems · San Jose, California, United States of America ### [Global Events Demand Generation Manager](https://jobs.opennash.com/companies/oracle/jobs/8788aa862b4a56d9b25e/) Oracle · United States OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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