[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Fannie Mae jobs](https://jobs.opennash.com/companies/fannie-mae/) · [Search jobs](/search/) Fannie Mae · Washington, District of Columbia # Marketing Data Strategist Washington, District of Columbia Data & Analytics Listed on Fannie Mae’s official careers site. Listed as of October 18, 2026. Check that it is still open and apply there. [Apply on Fannie Mae’s careers site →](https://fanniemae.wd1.myworkdayjobs.com/FannieMaeCareers/job/Washington-DC/Marketing-Data-Strategist_JR2841) [OpenNash Jobs](https://jobs.opennash.com/) / [Fannie Mae](https://jobs.opennash.com/companies/fannie-mae/) / Marketing Data Strategist ## Job description As a valued contributor to our Marketing Data Strategy team, you will turn complex datasets into actionable insights that inform marketing decisions. You will create data-driven dashboards and reports that help Marketing leadership measure and optimize campaigns against defined KPIs and business outcomes. You will build reports from scratch using visualization tools such as Tableau and Power BI and serve as a subject matter expert (SME) for multiple Marketing-owned datasets. THE IMPACT YOU WILL MAKE The Marketing Data Strategist role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities: Strategy, Analytics and KPI Architecture Define how marketing should use data to measure and optimize performance and personalization strategies. Develop and implement comprehensive data strategies that align with marketing objectives and business goals. Own the definition and governance of marketing data including KPIs, metrics, naming conventions, and documentation. Create and maintain a marketing measurement plan outlining what we measure, why, and how. Audit existing datasets to diagnose gaps, inconsistencies, and opportunities for consolidation or improvement. Partner with Analytics and Marketing teams to establish key performance indicators (KPIs) and success metrics for all marketing programs. Insights and Reporting Collaboration Co-design analytical use cases with Analytics/Reporting team (e.g., funnel attribution, content effectiveness, campaign performance, demand efficiency, journey friction). Support the development of dashboards and reporting systems with accurate KPIs, clear definitions, and meaningful strategic narratives. Technical Implementation and Partnership Partner with IT and Data Engineering to uphold data quality and governance while ensuring dependable access to certified datasets. Create and maintain technical documentation such as data dictionaries/models that specify sources, schemas, SLO/SLAs, and quality rules for each certified dataset. Convert business requirements into technical requirements and define policies, procedures, and models for data collection and retrieval. Lead user acceptance testing (UAT) for new datasets, tools, dashboards, and integrations to ensure accuracy and usability. Prioritize ingestion and transformation work with a roadmap aligned to business milestones. Develop automated reporting solutions and data pipelines to improve efficiency and accuracy. Stay current on emerging marketing technologies and data platforms, making recommendations for adoption. Serve as a marketing data expert, providing training and guidance on analytics tools and best practices. ## At a glance - Posted by the employer: Not stated - First seen by OpenNash: Aug 21, 2026 - Last checked: Oct 18, 2026 - Listed for: 58 days - Location: Washington, District of Columbia[Apply on Fannie Mae’s careers site →](https://fanniemae.wd1.myworkdayjobs.com/FannieMaeCareers/job/Washington-DC/Marketing-Data-Strategist_JR2841) ## More jobs at Fannie Mae ### [Campus – Analytics & Modeling Program Associate](https://jobs.opennash.com/companies/fannie-mae/jobs/a5b57f9a2fb233f3ddb1/) Washington, District of Columbia ### [Campus – Finance Analytics Intern (Analytics & Modeling Program)](https://jobs.opennash.com/companies/fannie-mae/jobs/1458d5b8f3f4c983e853/) Washington, District of Columbia ### [Senior Associate, Capital Markets Finance – Forecasting & Analytics](https://jobs.opennash.com/companies/fannie-mae/jobs/4d9615d8456bc958bf83/) Washington, District of Columbia ### [Senior Director - Internal Audit - Data Science & AI](https://jobs.opennash.com/companies/fannie-mae/jobs/edc4c40cb406fba9bf22/) Washington, District of Columbia ### [Senior Director, Mortgage Forecasting & Analytics](https://jobs.opennash.com/companies/fannie-mae/jobs/11582f699bc65c90a5c1/) Washington, District of Columbia ## Similar jobs at other companies ### [Strategist, Marketing PMO | Strategist, Marketing Project Manager](https://jobs.opennash.com/companies/verisk-analytics/jobs/6da33e120a3f91bba009/) Verisk Analytics · Jersey City, NJ, United States ### [Marketing Communications Strategist](https://jobs.opennash.com/companies/illinois-tool-works/jobs/4d04ec6be4a7f2440ce8/) Illinois Tool Works · Appleton, Wisconsin, United States of America ### [Marketing Strategist, Commercial](https://jobs.opennash.com/companies/valley-national-bancorp/jobs/7165b6275e72546302ee/) Valley National Bancorp · Morristown, New Jersey, United States ### [Associate Marketing Strategist](https://jobs.opennash.com/companies/equitable-holdings/jobs/5086c22bd0fd001740e9/) Equitable Holdings · Dallas, Texas +1 more ### [Client Acquisition Marketing Strategist](https://jobs.opennash.com/companies/bok-financial/jobs/efed61b076f52c6f895d/) BOK Financial · Tulsa, OK, US [Data & Analytics jobs](/functions/data-analytics/) OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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