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Experian · United States

# Senior Director, Demand Generation (Remote)

United States Remote Full-time Director Executive & Management 

Listed on Experian’s official careers site. Posted September 14, 2026. Check that it is still open and apply there.
[Apply on Experian’s careers site →](https://jobs.smartrecruiters.com/Experian/744000149460539-senior-director-demand-generation-remote-)

[OpenNash Jobs](https://jobs.opennash.com/) / [Experian](https://jobs.opennash.com/companies/experian/) / Senior Director, Demand Generation (Remote)

## Job description

Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will manage a team with direct reports and you'll report to our Vice President, Insurance Services.

Your responsibilities will include: New Channel & Lead Source Enablement
- Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners
- Design structured test-and-learn frameworks for exploratory channels
- Build channel pilot plans and strategy, success criteria, and scale or kill recommendations
- Build documentation, plans, and enablement materials to grow successful pilots

### Channel Execution Support
- Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance
- Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling
- Set direction on budget allocation, pacing frameworks, and performance diagnostics Standardize processes and operating rhythms across channels Analytics, Targeting & Decision Support Enablement
- Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring
- Promote optimization of decision systems, including routing and bidding logic
- Translate funnel and cohort insights into relevant recommendations
- Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs.

### Experimentation & Learning Systems
- Establish experimentation frameworks across channels
- Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion
- Ensure insights from pilots are embedded into ongoing execution Combine cross-channel insights to inform and prioritize growth investment

## Qualifications
- 10+ years of experience in performance marketing or growth Experience managing vendor relationships Experience launching and scaling new channels
- Knowledge of personal lines insurance industry and competitive landscape
- Demonstrated analytical and project management skills Minor travel required

## At a glance
- Posted by the employer: Sep 14, 2026
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 12, 2026
- Listed for: 28 days
- Location: United States
- Work arrangement: Remote
- Employment type: Full-time[Apply on Experian’s careers site →](https://jobs.smartrecruiters.com/Experian/744000149460539-senior-director-demand-generation-remote-)

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