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Etisalat · Dubai, United Arab Emirates

# Director/Digital Native SMBs

Dubai, United Arab Emirates Full-time Director Executive & Management 

Listed on Etisalat’s official careers site. Posted October 19, 2026. Check that it is still open and apply there.
[Apply on Etisalat’s careers site →](https://iaayey.fa.ocs.oraclecloud26.com/hcmUI/CandidateExperience/en/sites/CX_1/job/11245)

[OpenNash Jobs](https://jobs.opennash.com/) / [Etisalat](https://jobs.opennash.com/companies/etisalat/) / Director/Digital Native SMBs

## Job description

We are seeking a results-driven Director to lead competitive market acquisition initiatives with a primary focus on winning business customers from competitors. This role will drive targeted expansion in competitor-dominated areas, shared zones, and Taawon regions, ensuring accelerated growth in customer base, revenue, and market share.

## Responsibilities

Competitive Strategy & Execution​ Develop and execute aggressive strategies to penetrate competitor territories and convert business customers.​ Identify high-value target areas (competition zones, shared areas, Taawon) and prioritize opportunities.​ Market Expansion & Deal Acquisition​ Lead initiatives to win new deals and increase market share in targeted segments.​ Drive proactive engagement with business customers to shift them from competitors.​ Performance & Growth

Delivery​ Own and deliver on acquisition targets, focusing on customer numbers, revenue growth, and overall performance.​ Track KPIs and ensure consistent achievement of measurable results.​ ​ Planning & Governance​ Establish clear processes, frameworks, and governance models to ensure structured execution.​ Implement performance tracking, reporting, and accountability mechanisms.​ Cross-Functional Leadership​ Collaborate with sales, marketing, and operations teams to align execution with strategy.​ Ensure seamless coordination for faster deal closures and improved customer experience.​ Key

Focus Areas​ Business customer acquisition from competitors. ​ Expansion in competitive and shared territories. ​ Taawon-driven growth opportunities.​ Strong performance management and measurable outcomes​ ​ Success Metrics​ Increase in acquired business customers. ​ Market share growth in targeted areas. ​ Revenue uplift from competitive wins​ Conversion rate from competitor accounts.​ Execution efficiency and speed of deal closure

## Qualifications

Strong background in B2B sales, telecom, or competitive market environments​ Proven track record in market penetration and winning from competitors​ Strategic mindset with strong execution capability​ Data-driven and performance-focused leadership​ Excellent stakeholder management and leadership skills

## At a glance
- Posted by the employer: Oct 19, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 1 day
- Location: Dubai, United Arab Emirates
- Employment type: Full-time[Apply on Etisalat’s careers site →](https://iaayey.fa.ocs.oraclecloud26.com/hcmUI/CandidateExperience/en/sites/CX_1/job/11245)

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