[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All EssilorLuxottica jobs](https://jobs.opennash.com/companies/essilorluxottica/) · [Search jobs](/search/) EssilorLuxottica · Praha, CZ # Head of Marketing Frames & Eyewear - Central Eastern Europe & Greece Praha, CZ Executive Marketing Listed on EssilorLuxottica’s official careers site. Listed as of October 18, 2026. Check that it is still open and apply there. [Apply on EssilorLuxottica’s careers site →](https://careers.essilorluxottica.com/job/Praha-Head-of-Marketing-Frames-&-Eyewear-Central-Eastern-Europe-&-Greece/1292882201/) [OpenNash Jobs](https://jobs.opennash.com/) / [EssilorLuxottica](https://jobs.opennash.com/companies/essilorluxottica/) / Head of Marketing Frames & Eyewear - Central Eastern Europe & Greece ## Job description If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. JOB SCOPE AND ### MAIN RESPONSIBILITIES The Head of Frames & Eyewear Marketing will lead the development and execution of the frames marketing strategy for the CEE& Greece Europe region (including Pol&Bal, SEE, Greece, Cz&Sk) in alignment with global brand and business guidelines. Acting as a critical bridge between central marketing teams and local commercial/trade teams, this role ensures that brand equity, product positioning, and market needs are effectively translated into business-driving actions. This person will define strategic priorities across the brand portfolio, ensure effective local implementation of global plans, and drive execution excellence across touchpoints – from product/customer segmentation to training, trade marketing, activations, media, digital, PR and events. This role is vital to shaping the direction of the frames category in a strategic region and requires a commercially aware, collaborative leader with a strong grasp of marketing, brand management, and regional market dynamics. ### AREAS OF RESPONSIBILITY AND RELATED ACTIVITIES Marketing - Own the brand strategy for Frames brands in the region, ensuring alignment with global guidelines and tailoring execution to local market needs. A specific focus on Elite & Prestige. - Act as the main liaison between global marketing and regional teams (Sales, Trade Marketing, Digital, Media,Training). - Coordinate and communicate global brand plans to ensure integrated execution across all platforms and functions. - Support trade marketing in developing and executing permanent and seasonal brand tools. - Align and monitor campaign execution, ensuring consistency and quality across physical and digital touchpoints. Guide the all N1/N2 collections process. - Ensure brand storytelling and DNA is embedded in all marketing and training materials, fostering emotional connection with customers and clients. - Mentor the clusters/countries by following up and driving the strategy in the local markets. ### Product - Drive product segmentation strategies across regional channels and key accounts. - Build and present regional assortment and distribution recommendations based on product performance and market needs. - Ensure full salesforce understanding of product segmentations and new collection positioning. - Collect and consolidate market and customer feedback to inform global product and brand teams. -Define the strategy for all product presentations to our main customers. Present new collections to internal stakeholders and support client-facing presentations. ### Business - Analyze brand and product performance across key KPIs (sell-in, sell-out, brand health). - Collaborate with commercial teams to support revenue and distribution growth through marketing levers. - Provide strategic input into business reviews and planning cycles. - Drive business insights into actionable plans that support brand growth in each sub-region. ### Management Manage 2/3 Brand Business Managers NETWORK OF INTERACTION Internal: ### Global & Regional Brand Marketing - Align global strategy with local execution. ### Sales / Commercial Teams - Support product and campaign execution. ### Trade Marketing - Co-create and execute marketing tools. ### Digital - Align online visibility and communications. ### Training - Roll out training materials tailored to local market needs. ### Finance / Operations - Manage budgets, reporting, and execution logistics. ### Key Clients / Accounts - Present brand strategy and collections. ### Agencies - Manage creative and executional projects. CANDIDATE PROFILE - Degree in Business, Marketing, or a related field. - 10+ years of experience in brand management, marketing, or sales (preferably in fashion, beauty, eyewear, or FMCG.) - Proven leadership skills and ability to manage direct and cross-functional teams. - Strong strategic mindset with the ability to translate insights into action. - High affinity for lifestyle and fashion brands. - Capable of navigating matrix organizations and driving collaboration across functions. - Creative and data-driven, with the ability to innovate within structured brand frameworks. - Strong presentation and stakeholder engagement capabilities. Multicultural affinity. - Fluent in English ## At a glance - Posted by the employer: Not stated - First seen by OpenNash: Jul 17, 2026 - Last checked: Oct 18, 2026 - Listed for: 93 days - Location: Praha, CZ[Apply on EssilorLuxottica’s careers site →](https://careers.essilorluxottica.com/job/Praha-Head-of-Marketing-Frames-&-Eyewear-Central-Eastern-Europe-&-Greece/1292882201/) ## More jobs at EssilorLuxottica ### [Credit Control Manager CZ & SK](https://jobs.opennash.com/companies/essilorluxottica/jobs/a7f451f633ccba42edd9/) Praha, CZ ### [Head Key Account Manager - Czech Republic & Slovakia](https://jobs.opennash.com/companies/essilorluxottica/jobs/ab9bcc6f5e90296481ae/) Praha, CZ ### [ALTERNANCE - EMEA Junior Business Analyst Marketing F/H](https://jobs.opennash.com/companies/essilorluxottica/jobs/0183156745da706fd608/) Charenton-le-pont, FR ### [Associate Optometrist Brandon, FL LensCrafters](https://jobs.opennash.com/companies/essilorluxottica/jobs/294a45ce9ef2d790846c/) Brandon, FL, US ### [Brand Manager - Israel](https://jobs.opennash.com/companies/essilorluxottica/jobs/4dc371a3bd8081ebde7d/) Tel Aviv, IL ## Similar jobs at other companies ### [Head of Marketing and International Business Development](https://jobs.opennash.com/companies/siemens/jobs/adc3aa58bd433bc12b96/) Siemens ### [Executive Assistant (f/m/d) to the Head of Marketing and Communications](https://jobs.opennash.com/companies/siemens/jobs/9135ee65c306e5c2b680/) Siemens ### [Head of Marketing, Fertility BU](https://jobs.opennash.com/companies/merck-kgaa-germany/jobs/16a5777bb21810740c9d/) Merck KGaA, Darmstadt, Germany and its affiliates · Tokyo, Japan ### [Experiential Marketing Lead (Head of Shopify Spaces, London)](https://jobs.opennash.com/companies/shopify/jobs/eff12a9c939a61e592aa/) Shopify ### [Head of Marketing - Group Marketing](https://jobs.opennash.com/companies/national-australia-bank/jobs/24b671c0a3f480312052/) NAB - National Australia Bank · Ho Chi Minh City, Vietnam OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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