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Deckers Outdoor · Shanghai, China

# Associate Buying Manager - UGG Retail

Shanghai, China Full-time Manager or lead Retail & Store 

Listed on Deckers Outdoor’s official careers site. Posted October 16, 2026. Check that it is still open and apply there.
[Apply on Deckers Outdoor’s careers site →](https://deckers.wd5.myworkdayjobs.com/Deckers/job/Shanghai-China/Associate-Buying-Manager---UGG-Retail_22007)

[OpenNash Jobs](https://jobs.opennash.com/) / [Deckers Outdoor](https://jobs.opennash.com/companies/deckers-outdoor/) / Associate Buying Manager - UGG Retail

## Job description

This role is responsible for pre-season assortment and in-season sales performance management for DTC Retail channels (DTC FP & DTC Outlet):
- Own channel-specific assortment strategy and product mix, including exclusive styles and key looks by store tier
- Maximize in-season performance and product gross margin through active monitoring, assortment optimization, and cross-functional action on risks and opportunities 30% DTC Retail Channel Strategy, Assortment Ownership, and Merchandising Execution
- Provide DTC retail channel-specific insights (consumer trends, performance, competition) to shape merchandising buying strategy
- Own assortment planning and product mix by DTC retail channel, ensuring clear architecture across category, price ladder, and lifecycle
- Define channel-exclusive styles and key items to support differentiation and brand heat
- Develop key looks (head-to-toe outfits) by store tier to elevate product storytelling and retail execution
- Translate China range into commercially viable assortment for DTC Retail channel
- Own discount planning, ensuring alignment with sell-through and inventory strategy
- Drive gross margin (GM) and profit management, balancing full-price sell-through, markdown strategy, and brand positioning
- Ensure alignment between assortment decisions, pricing strategy, discount plan, and financial targets 50% In-season Performance & Agile Optimization
- Monitor in-season product performance (sell-through, margin, weeks of supply) across DTC Retail channels
- Adjust assortment dynamically based on sell-through trends and consumer response
- Identify key winners and risks, and drive timely actions (chase, exit, rebalance)
- Continuously optimize full-price sell-through and markdown efficiency to protect profitability
- Proactively identify slow-moving products and structural risks
- Define and lead discount strategy and markdown actions to clear inventory while protecting brand value
- Align closely with CM / Sales / Planning teams on execution of promotion and liquidation plans
- Ensure healthy lifecycle management across full-price and markdown phases 20% Cross-functional Collaboration
- Act as the key bridge between Finance, Merchandising, Planning, Sales, and Marketing
- Ensure end-to-end alignment from assortment strategy to sales execution
- Provide actionable inputs to: - Marketing/VM → storytelling and campaign focus

## At a glance
- Posted by the employer: Oct 16, 2026
- First seen by OpenNash: Oct 18, 2026
- Last checked: Oct 18, 2026
- Listed for: 2 days
- Location: Shanghai, China
- Employment type: Full-time[Apply on Deckers Outdoor’s careers site →](https://deckers.wd5.myworkdayjobs.com/Deckers/job/Shanghai-China/Associate-Buying-Manager---UGG-Retail_22007)

## More jobs at Deckers Outdoor

### [Associate Demand Planning Manager - UGG Retail](https://jobs.opennash.com/companies/deckers-outdoor/jobs/dfbe8504dd66139d07a7/)

Shanghai, China

### [Associate Visual Merchandising Manager - UGG](https://jobs.opennash.com/companies/deckers-outdoor/jobs/8ee3ce3ad2e79d88b252/)

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### [Sr. Retail Operations Specialist - HOKA](https://jobs.opennash.com/companies/deckers-outdoor/jobs/896ee584d045a08e8866/)

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### [Area Manager - North UGG](https://jobs.opennash.com/companies/deckers-outdoor/jobs/47178cb441b6f9c59ed6/)

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### [Associate Inventory Planning Manager - HOKA](https://jobs.opennash.com/companies/deckers-outdoor/jobs/801c518529381757adca/)

Shanghai, China

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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