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DBS · DBS Asia Central

# VP, Business Analytics Lead (Cognitive Banking), CBG Singapore Data Chapter, Transformation and Data, Group COO

DBS Asia Central Full-time Executive Data & Analytics 

Listed on DBS’s official careers site. Posted November 5, 2026. Check that it is still open and apply there.
[Apply on DBS’s careers site →](https://dbs.wd3.myworkdayjobs.com/DBS_Careers/job/DBS-Asia-Central/VP--Business-Analytics-Lead--Cognitive-Banking---CBG-Singapore-Data-Chapter--Transformation-and-Data--Group-COO_WD90463)

[OpenNash Jobs](https://jobs.opennash.com/) / [DBS](https://jobs.opennash.com/companies/dbs/) / VP, Business Analytics Lead (Cognitive Banking), CBG Singapore Data Chapter, Transformation and Data, Group COO

## Job description

Business Function As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage.

Our financial solutions are not only the best in the business – they were made just right for you. The Cognitive Banking team is focused on defining and implementing “what’s next” for DBS, utilizing digital capabilities and real-time customer data, with the objective of creating personalized and intuitive experiences for our customers. We’re focused on learning our customers’ needs and behaviours to deliver more joyful and seamless banking experiences for them through leveraging on data science and AI/ML models.

### Responsibilities

AI/ML Leadership: Lead the Customer Engagement Analytics team and drive end-to-end AI/ML adoption, from model development and deployment to monitoring, optimization and governance.

### Predictive Analytics

Develop and scale predictive models across key CBG products to strengthen personalization, targeting and customer conversion.

### Customer Engagement Analytics

Drive analytics across Paid and Owned channels, identifying customer and behavioural insights to improve engagement and campaign effectiveness.

### Performance & Measurement

Lead performance measurement and control-tower capabilities across CBG products, translating data into actionable business and marketing insights.

### Wealth Engagement

Drive campaign strategy and analytics across Retail and Digital Wealth, partnering with Product, Marketing and Business teams to identify new engagement opportunities.

### Governance

Ensure robust model monitoring, explainability, bias management and compliance with Model Risk Management requirements.

### Stakeholder Leadership

Partner with Business, Product, Marketing, Technology, Data Engineering and Regional teams to translate business needs into scalable data and AI solutions.

### Requirements
- Minimum of 8 years of working experience, in a similar capacity with a proven ability to drive strategic initiatives working across various stakeholders and teams including technology Adaptable to work with ambiguity and changing landscapes given the fast-paced nature of the industry Experience working with project management, data analytics or technology teams would be preferred
- Strong business acumen and familiarity with the Consumer Banking business, services, products, lifecycles and how these are linked into various ecosystems
- Strong understanding of consumer banking technology and the latest trends in the industry Passionate about delivering best-of-class capabilities, including producing seamless and superior customer experience and engagement
- Strong stakeholder management skills set, with a resilient and positive attitude Key Points to look out for: Experience in project management/ implementation (innovation, AI/ML projects), managed Tech specifications Self-starters, with strong knowledge of fintech and latest trends in the industry
- Strong sense of customer obsession, leveraging data to elevate the journey experience Location: DBS Asia Central Job: Analytics Schedule: Regular Employee Status: Full time

## At a glance
- Posted by the employer: Nov 5, 2026
- First seen by OpenNash: Nov 8, 2026
- Last checked: Nov 8, 2026
- Listed for: 3 days
- Location: DBS Asia Central
- Employment type: Full-time[Apply on DBS’s careers site →](https://dbs.wd3.myworkdayjobs.com/DBS_Careers/job/DBS-Asia-Central/VP--Business-Analytics-Lead--Cognitive-Banking---CBG-Singapore-Data-Chapter--Transformation-and-Data--Group-COO_WD90463)

## Hiring at DBS
- Open jobs: 1,499
- New in the last 7 days: 163
- Tracked since: Jul 16, 2026

[All DBS jobs](https://jobs.opennash.com/companies/dbs/) · [Weekly hiring report](/reports/hiring/)

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