[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All DBS jobs](https://jobs.opennash.com/companies/dbs/) · [Search jobs](/search/) DBS · Jakarta Selatan # AVP, Credit Card Acquisition Marketing, Group Marketing and Communication Jakarta Selatan Finance & Accounting Listed on DBS’s official careers site. Posted September 30, 2026. Check that it is still open and apply there. [Apply on DBS’s careers site →](https://dbs.wd3.myworkdayjobs.com/DBS_Careers/job/Jakarta-Selatan/AVP--Credit-Card-Acquisition-Marketing--Group-Marketing-and-Communication_WD89159) [OpenNash Jobs](https://jobs.opennash.com/) / [DBS](https://jobs.opennash.com/companies/dbs/) / AVP, Credit Card Acquisition Marketing, Group Marketing and Communication ## Job description ### Role Overview Credit Card Acquisition Marketing is a key marketing role within Group Marketing & Communications (GM&C), dedicated to driving the new-to-bank (NTB) acquisition, portfolio growth, and market share of DBS/digibank Credit Cards. This role is responsible for developing and executing end-to-end strategic marketing campaigns, partnership promotions, and performance-driven acquisition funnels across digital and offline channels. The ideal candidate blends strong data-driven marketing capabilities with creative campaign management, commercial acumen, and deep cross-functional stakeholder collaboration to accelerate card acquisition and user engagement. ### Key Responsibilities - Business & Marketing Strategy Develop and execute comprehensive annual and campaign-specific marketing plans aligned with Consumer Banking Group (CBG) Cards and Loans acquisition priorities. Translate business acquisition targets into integrated marketing strategies across awareness, consideration, conversion, and activation stages. Partner closely with the Cards Product, Partnerships, and Segment teams to identify growth opportunities, card tier positioning, and targeted acquisition segments. - Campaign & Programme Management Lead the end-to-end development and execution of integrated marketing campaigns for credit card acquisition (e.g., seasonal campaigns, mega-sales, welcome gifts, and exclusive promotional tie-ins). Manage high-impact brand and merchant partnerships (e.g., e-commerce, lifestyle, travel, and retail partners) to drive compelling acquisition offers and co-marketing initiatives. Drive execution excellence across multi-channel touchpoints including digital performance marketing, social media, EDM, SMS blasts, push notifications, and owned/earned channels. - Digital & Performance Marketing Optimisation Leverage MarTech platforms, data analytics, and customer insights to optimize audience segmentation, targeting precision, and conversion rates. Drive performance marketing across search engine marketing (SEM), social ads, website optimization, and lead generation funnels to lower acquisition costs (CAC) and maximize marketing ROI. Champion data-driven experimentation (such as A/B testing on messaging, creatives, and channel mix) to continuously enhance campaign conversion and customer onboarding flows. - Partnership & Merchant Co-Marketing Collaborate with business development and merchant partnership teams to craft joint promotional calendars, tactical flash sales, and exclusive cardholder acquisition mechanics. Ensure clear communication of card value propositions, sign-up bonuses, and installment/pay-later features across all partner and owned channels. - Cross-Functional Stakeholder Management Serve as the trusted marketing advisor and primary point of contact for CBG Cards product owners, sales channels, data analytics, and regional teams. Partner seamlessly with internal GM&C functions (Digital Marketing, Brand, Creative Production, PR/Communications) to ensure flawless execution and brand consistency. Manage external agencies, vendors, creative partners, and media planners to deliver high-quality marketing assets on time and within scope. - Governance, Compliance & Budget Management Manage assigned marketing budgets effectively, ensuring stringent cost control and optimal return on marketing investment (ROMI). Ensure all marketing materials, promotional mechanics, and communication texts strictly adhere to DBS governance standards, local regulatory requirements (including OJK and Bank Indonesia guidelines), and internal compliance protocols. Oversee campaign documentation, reporting, tracking, and post-campaign performance reviews. ### Job Requirements Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline. ### Experience Minimum 6–8 years of professional marketing experience, with a solid track record in campaign management, digital marketing, or customer acquisition—preferably within banking, financial services, fintech, or fast-paced consumer tech industries. ### Domain Expertise Strong familiarity with credit card products, unsecured lending, merchant partnerships, and loyalty/rewards ecosystems. ### Digital & Data Savvy Hands-on experience with digital performance marketing, conversion rate optimization (CRO), marketing automation tools, and data-driven customer segmentation. ### Project & Stakeholder Management Proven ability to manage multiple complex campaigns simultaneously, work effectively with cross-functional teams, and manage external agencies. ### Communication Skills Excellent written and verbal communication skills in English and Bahasa Indonesia (where applicable), with a sharp eye for impactful copywriting and creative content. ### Personal Attributes Results-oriented, highly adaptable, analytical, commercially minded, and capable of thriving in a fast-moving, metric-driven environment. ### Location Capital Place Branch Job: Marketing and Communications Schedule: Regular Employee Status: Full time ## At a glance - Posted by the employer: Sep 30, 2026 - First seen by OpenNash: Oct 11, 2026 - Last checked: Oct 18, 2026 - Listed for: 18 days - Location: Jakarta Selatan[Apply on DBS’s careers site →](https://dbs.wd3.myworkdayjobs.com/DBS_Careers/job/Jakarta-Selatan/AVP--Credit-Card-Acquisition-Marketing--Group-Marketing-and-Communication_WD89159) ## More jobs at DBS ### [AVP, Operational Risk Controller, Risk Management Group](https://jobs.opennash.com/companies/dbs/jobs/14d0b286e70502217bd2/) Jakarta Selatan ### [AVP, RM, Cross Industry, Corporate Banking, Institutional Banking Group](https://jobs.opennash.com/companies/dbs/jobs/85d914c69eba96695816/) Jakarta Selatan ### [AVP, Relationship Manager, Midcap, Institutional Banking Group](https://jobs.opennash.com/companies/dbs/jobs/7007cff5b65dea5fa9f9/) Jakarta Selatan ### [AVP, Specialist, Cash and Trade Sales, Mid Cap & SME, Transaction Banking](https://jobs.opennash.com/companies/dbs/jobs/9e7c18baeaf2171b0640/) Jakarta Selatan ### [AVP, Specialist, Digital Product Channel Management, Transaction Banking](https://jobs.opennash.com/companies/dbs/jobs/a0eb140d025a23e1b75c/) Jakarta Selatan ## Similar jobs at other companies ### [Credit Card Manager](https://jobs.opennash.com/companies/grasim-industries/jobs/d21d65d86f966b96c5ba/) Grasim Industries · Maharashtra ### [RPMG:Portfolio Head - Credit Card](https://jobs.opennash.com/companies/axis-bank/jobs/47a095389e741c4738ca/) Axis Bank · Gurugram ### [RPMG:Portfolio Manager - Credit Card - Field - Front](https://jobs.opennash.com/companies/axis-bank/jobs/e97b1e4763eb1ba795cd/) Axis Bank · Bangalore ### [Systems Analyst - U.S Debit/Credit card, Payments](https://jobs.opennash.com/companies/ntt/jobs/827cb97c0092b5cf9192/) NTT · Chennai, TN, IN, India ### [Senior Credit Card Product Sales Specialist](https://jobs.opennash.com/companies/unicredit/jobs/cf2657f8d7947ea40da6/) UniCredit OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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