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Coupang · Taipei

# Principal, eCommerce site merchandising

Taipei Senior individual contributor Retail & Store 

Listed on Coupang’s official careers site. Posted July 9, 2026. Check that it is still open and apply there.
[Apply on Coupang’s careers site →](https://www.coupang.jobs/en/jobs/?gh_jid=8037273)

[OpenNash Jobs](https://jobs.opennash.com/) / [Coupang](https://jobs.opennash.com/companies/coupang/) / Principal, eCommerce site merchandising

## Job description

職務摘要（Job Description Summary） 主導公司整體行銷策略制定，透過分析行銷活動成效，提出改善方案與優化方向，以支持 Coupang 中長期商業策略及業績目標的達成 主要工作內容（What You Will Do）
- 以顧客體驗為核心 每天以提升 Customer Experience 為出發點。
- 先定義顧客需求
- 再反推解決方案
- 運用內外部數據了解顧客及市場 建立能讓顧客驚豔（WOW）的體驗。

### 行銷活動與促銷規劃 與內外部團隊合作
- 發想行銷活動
- 制定促銷計畫

### 執行站內 Campaign 依據 Merchandising Calendar
- 規劃活動
- 追蹤成效
- 透過數據分析持續優化客戶體驗
- 負責核心營運指標

### 設定並管理關鍵 KPI
- 業績指標（Top Line）
- Orders（訂單數）
- GMV（Gross Merchandise Value，商品交易總額） 顧客行為指標
- Inflow（流量導入）
- Conversion（轉換率）
- Retention（留存率）
- 其他相關指標 制定並執行策略以達成目標。

### 跨部門流程優化 建立及優化工作流程
- Business Team
- Marketing Team
- Category Team
- Design Team
- Product Team 提升協作效率及執行速度。

## At a glance
- Posted by the employer: Jul 9, 2026
- First seen by OpenNash: Jul 12, 2026
- Last checked: Oct 18, 2026
- Listed for: 101 days
- Location: Taipei[Apply on Coupang’s careers site →](https://www.coupang.jobs/en/jobs/?gh_jid=8037273)

## More jobs at Coupang

### [Catalog Manager](https://jobs.opennash.com/companies/coupang/jobs/67b252b8e43d3de565b0/)

Taipei

### [Director, Onsite Merchandising](https://jobs.opennash.com/companies/coupang/jobs/6d9fb1aa47c5849afbcc/)

Taipei

### [Principal, Global Sourcing 資深跨境採購經理](https://jobs.opennash.com/companies/coupang/jobs/e4c647b46a0ba62211a1/)

Taipei

### [(Senior) Executive Assistant](https://jobs.opennash.com/companies/coupang/jobs/d11a87cb5bf5a9e48e92/)

Taipei

### [(Senior) Manager, Inventory Planning and Management](https://jobs.opennash.com/companies/coupang/jobs/887ecfb7c82a2a87df8b/)

Taipei

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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