[Skip to main content](#main-content)

[OpenNash Jobs](https://jobs.opennash.com/)
[Hiring report](/reports/hiring/) · [All Continental jobs](https://jobs.opennash.com/companies/continental/) · [Search jobs](/search/)

Continental

# Senior Specialist - Channel Activation

Petaling Jaya, Selangor, Malaysia Full-time Senior individual contributor Marketing 

Listed on Continental’s official careers site. Posted September 26, 2026. Check that it is still open and apply there.
[Apply on Continental’s careers site →](https://jobs.smartrecruiters.com/Continental/744000151981069-senior-specialist-channel-activation)

[OpenNash Jobs](https://jobs.opennash.com/) / [Continental](https://jobs.opennash.com/companies/continental/) / Senior Specialist - Channel Activation

## Job description

Channel Strategy & Activation Planning Develop initiatives that strengthen customer and partner engagement across offline channels as per overall channel & brand strategy. Develop activation calendars based on channel specific objectives and support to track PE Comm budget spends by brand, channel and segment for marketing function. Roll-out new retail initiatives in the partner stores. Channel activation & promotional execution Plan, develop & execute seasonal and tactical promotions to boost sales, engagement and brand visibility.

Align promotional calendars with sales and marketing team priorities, ensuring consistency and impact. Develop, manage & distribute channel-specific merchandise, giveaways, POSM & visibility initiatives. Channel Insigts & Campaign performance management Establish campaign objectives, track KPIs and perform evaluation methodologies to measure effectiveness. Use insights(participation rates, sales uplift, product mix & customer satisfaction) to refine future engagement and promotional strategies.

Develop channel activation performance dashboards for sales team use. Sales Enablement & Cross functional Execution Prepare communication toolkits & communication materials, ensuring consistency in brand & campaign execution. Ensure timely communication of campaigns to channel partners & stakeholders. Ensure frontline staff are equipped to deliver and amplify promotional initiatives while working closely with sales & relevant support functions to ensure seamless end-to-end campaign execution

## Qualifications

Bachelor's Degree in any relevant discipline, preferably Business, Marketing, Engineering, or related fields.

## At a glance
- Posted by the employer: Sep 26, 2026
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 23 days
- Location: Petaling Jaya, Selangor, Malaysia
- Employment type: Full-time[Apply on Continental’s careers site →](https://jobs.smartrecruiters.com/Continental/744000151981069-senior-specialist-channel-activation)

## More jobs at Continental

### [Marketing Intern](https://jobs.opennash.com/companies/continental/jobs/b1c0b6b0a3c6e59c3e15/)

Petaling Jaya, Selangor, Malaysia

### [Pricing & Market Intelligence Specialist (Contract based)](https://jobs.opennash.com/companies/continental/jobs/0e07cf73d2ea516a27c6/)

Petaling Jaya, Selangor, Malaysia

### [6-Months Internship- Commercial Specialty Tire, Sales & Marketing Admin](https://jobs.opennash.com/companies/continental/jobs/1ce58568a17b08433db1/)

Petaling Jaya, Selangor, Malaysia

### [Boilermen](https://jobs.opennash.com/companies/continental/jobs/b988f7d41be9261dc767/)

Petaling Jaya, Selangor, Malaysia

### [Central Key User/Business Analyst Finance & Accounting Systems_ APAC](https://jobs.opennash.com/companies/continental/jobs/d1ecb6407d44ffd6d7fb/)

Petaling Jaya, Selangor, Malaysia

## Similar jobs at other companies

### [Campaign & Channel Activation Manager](https://jobs.opennash.com/companies/capgemini/jobs/4e38f564bb5312656111/)

Capgemini · Navi Mumbai

### [Manager, SME Channel Distribution Activation Specialist](https://jobs.opennash.com/companies/mastercard/jobs/6214b97e45f685ca7986/)

Mastercard · Mumbai, India

### [Channel Activation Manager - Off Trade](https://jobs.opennash.com/companies/heineken/jobs/2b07ec12f3688beb813e/)

Heineken · Petaling Jaya, MY

### [Senior Channel Activation Manager](https://jobs.opennash.com/companies/ppg/jobs/eb7ad18fb13457560d76/)

PPG · AUS - Clayton Plant

### [Worldwide Sales & Channel Activation Lead](https://jobs.opennash.com/companies/hewlett-packard-enterprise/jobs/81b71e6c8d95051a1ad8/)

Hewlett Packard Enterprise 

OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

OpenNash Jobs · Official listings with dates and links to the employer. [Weekly hiring report](/reports/hiring/) · [Methodology](/methodology/)