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Continental · shanghai, China

# Head of Product Management

shanghai, China Full-time Executive Product 

Listed on Continental’s official careers site. Posted September 14, 2026. Check that it is still open and apply there.
[Apply on Continental’s careers site →](https://jobs.smartrecruiters.com/Continental/744000149233929-head-of-product-management-)

[OpenNash Jobs](https://jobs.opennash.com/) / [Continental](https://jobs.opennash.com/companies/continental/) / Head of Product Management

## Job description

### Product planning and strategies
- Develop proper product segmentation for the markets to capture growth segments in the region sustainability.
- Establish product strategy clarity re. targeted segments, positioning (feature/rel.competitiveness/benefits and close work w/ pricing) and ensure inter-brand and inter-line pricing application
- Active
- Update of product strategies and roadmap w/ OE and RE market trends, technology trends
- Collect and decide product requirement: - product requirement by markets differences and searching for commonalities and growth opportunities - understanding the customer requirements bridging to technical requirements - close understanding of OE requirements and trends and technical implications - ensure these requirements are translated into requirements to R&D development Product portfolio management:
- Secure R&D support to implement road map of APAC, drive to discover gaps and actions to close gaps
- Execution of short term product development requests and TLA requests
- Managing phase in and phase out, managing product lifecycle with reasonable complexity, incl. clearing of articles or tranfers
- Inform and active coordate with markets and markets Product management re. changes and additions Product development and launches: -Initiating and steering product development process with R&D, and all relevant functions
- Evaluate the product releases with input of market demands and support of controlling to ensure profitable business
- Ensure product launches with support of Launch manager interfacing operations and market launches
- Assisting Sales and Marketing in product launches/presentations and deliver input for product technical and sales literates Tools and process:
- Owner of Product Premises tool for PLT, work with all supporting central and regional systems, Owner of APAC PPT - Managing Product databasis, updates and ensures that databasis is implemented in the COD systems -effective portfolio analysis and management in compared to main competitors in order to continuously improve our Product competitiveness (incl. performance, positioning, USPs) in cooperation w/ other marketing functions
- Continuously review on product cost and drive for cost optimization. - drive optimization of product related process to enable speed and efficiency.

### People management

'- PM knowledge transfer to markets PM - Establish necessary PM Knowledges (process, tool, analysis etc.)
- Coaching and supervising the PM APAC team
- Coaching markets PM - managing Priority and allocate necessary resources to ensure implementation of the priorities
- Develop talents for the organization Input to related functions:
- Identifying business potential for brands with market insights and collaboration with markets and marketing manager
- Input to "Marketing Communication" for developing E37 product communication, esp. make the product performance visible
- Work with brand com mananger on product testing strategy, ensure improving product testing voices in markets '- acting as core member for PROMT project to ensure market-driven definition of product requirements, development of R&D projects and finally launch into the market
- Tracking with KPI and lesson learned for the business success

## Qualifications

- University degree in Economics or Engineering or related subjects with a strong focus in Product Management (combincation of technical and commercial knowledges)
- Fluent in English. Chinese is a plus but not a requirement. - 10 years + experience in product management working experience in Hanover HQ in and with R&D OE and/or RE, Product management, Marketing and/or
- Product Industrialization is necessary
- Rich experience on Market Launch of new product line and brands into the markets with proven success track record
- Project experience needed
- Drive of cross funtional team work, initiative and problem-solving,

## At a glance
- Posted by the employer: Sep 14, 2026
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 12, 2026
- Listed for: 28 days
- Location: shanghai, China
- Employment type: Full-time[Apply on Continental’s careers site →](https://jobs.smartrecruiters.com/Continental/744000149233929-head-of-product-management-)

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