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Continental

# SAP Sales & Distribution (SD) Central Key User / Business Analyst for APAC Region

Petaling Jaya, Selangor, Malaysia Full-time Sales 

Listed on Continental’s official careers site. Posted October 6, 2026. Check that it is still open and apply there.
[Apply on Continental’s careers site →](https://jobs.smartrecruiters.com/Continental/744000153692529-sap-sales-distribution-sd-central-key-user-business-analyst-for-apac-region)

[OpenNash Jobs](https://jobs.opennash.com/) / [Continental](https://jobs.opennash.com/companies/continental/) / SAP Sales & Distribution (SD) Central Key User / Business Analyst for APAC Region

## Job description

### Process improvement
- Coordinate planning, execution, and evaluation of processes for stakeholder requests to ensure consistency and efficiency.
- Serve as a key position to consolidate and represent APAC BU Sales requirements globally within a single ERP system.
- Drive cross-functional collaboration to align regional needs with global standards and system capabilities.
- Support continuous improvement initiatives to optimize workflows and enhance user experience within the ERP environment.

### Change & Demand management
- Specify, evaluate, and approve demand requests to ensure alignment with stakeholder requirements, business objectives, and Continental's strategic direction toward a standardized ERP landscape.
- Conduct testing and validation of system enhancements prior to deployment in the productive SAP environment.
- Collaborate with cross-functional teams to implement improvements and maintain system stability.
- Consult stakeholders to ensure compliance with global standards and best practices during change management and system updates.
- Process tickets related to system errors or service requests in the BMC Helix ticketing system.

### Consulting, Training and Collaboration
- Support and advise decentralized key user organizations (LKU in sales and plant locations worldwide) to improve and enhance processes, with a focus on APAC.
- Organize and deliver system training sessions for GSS key users worldwide, including preparation of documentation in multiple formats (OneNote, PowerPoint, video).
- Plan, organize, and actively participate in international key user meetings to foster collaboration and standardization.
- Maintain regular alignment with CKU of other SAP modules (Finance, Controlling, Purchasing) to ensure integrated process flows.

### Authorization
- Manage SAP authorization and role assignments in compliance with the 8th EU Directive and audit requirements.
- Assist in annual global reviews of critical SAP authorization analysis to ensure system security and regulatory adherence.
- Provide support for reporting requests, delivering accurate account-level figures for business analysis.
- Ensure alignment with global standards and best practices for authorization management and data integrity.

### Projects
- Participate in upcoming projects involving organizational change management, project management, specification, implementation, and rollout (e.g., S/4HANA project Grip4T).
- Provide consulting and representation for the business organization in international IT projects, ensuring requirements are met.
- Collaborate with global teams to align project deliverables with business objectives and system standards.
- Support testing, documentation, and deployment activities during major system upgrades and rollouts.
- Act as a key position between business stakeholders and technical teams to ensure smooth project execution.

## Qualifications

### Education/Certification

Degree in business sciences or information technology Professional experience: Several years of experience in sales, sales related or sales supporting (e.g. IT) functions Experience in SAP SD requested, good overall business process knowledge (Order 2 Cash)

### Project and/or Process Experience

Experience in leading projects and able to lead / facilitate process improvements. Structured and analytical work approach and ability to work independently. Experience of travelling world wide (focus on APAC) and willingness to travel.

### Interculture/International Experience

Good interpersonal and communication skills (e.g. Business English, Presentations) to interact with external and internal stakeholders. Intercultural sensitivity and experience of working in intercultural teams.

## At a glance
- Posted by the employer: Oct 6, 2026
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 13 days
- Location: Petaling Jaya, Selangor, Malaysia
- Employment type: Full-time[Apply on Continental’s careers site →](https://jobs.smartrecruiters.com/Continental/744000153692529-sap-sales-distribution-sd-central-key-user-business-analyst-for-apac-region)

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