[Skip to main content](#main-content) [ OpenNash ](https://opennash.com/) / [Jobs](https://jobs.opennash.com/) [ 01 Search jobs](https://jobs.opennash.com/search/)[ 02 Companies](https://jobs.opennash.com/explore/)[ 03 Hiring report](https://jobs.opennash.com/reports/hiring/)[ 04 AI assistants](https://jobs.opennash.com/connect/)[ 05 How it works](https://jobs.opennash.com/methodology/) Coca-Cola · Atlanta, GA # Director, RGM Segmentation Framework Atlanta, GA, US Full-time Director Georgia Executive & Management Listed on Coca-Cola’s official careers site. Posted November 6, 2026. Check that it is still open and apply there. [Apply on Coca-Cola’s careers site →](https://careers.coca-colacompany.com/job/24119494/director-rgm-segmentation-framework-atlanta-ga/) [OpenNash Jobs](https://jobs.opennash.com/) / [Coca-Cola](https://jobs.opennash.com/companies/coca-cola/) / Director, RGM Segmentation Framework ## Job description The Director, RGM Segmentation Framework will report to the Senior Director II, RGM Segmentation & OBPPC Enablement and lead the design, evolution, and application of the NAOU segmentation framework across consumers, shoppers, occasions, channels, outlets, customers, geographies, and physical and digital environments. The role will serve as the tower’s deepest strategic and analytical expert, identifying and quantifying priority growth pools, developing de-averaging methodologies and segment economics, and translating segmentation into strategic use cases that inform differentiated OBPPC choices. The Director will recommend frameworks and guardrails while Portfolio OBPPC retains final portfolio and package strategy and RGM Execution retains customer and bottler execution. ### Key Responsibilities Build and continuously improve the common NAOU segmentation taxonomy, methodology, and decision rules across consumer, shopper, occasion, channel, outlet, customer, geography, and digital/physical dimensions. Identify, size, and prioritize high-value growth pools using consumer, household, shopper, outlet, customer, syndicated, digital, and financial data. Lead de-averaging analyses that reveal materially different needs, economics, and growth opportunities across segments and markets. Translate segment insights into strategic OBPPC implications across brand, package, price, assortment, occasion, channel, affordability, and premiumization. Develop rigorous segment economics and business cases covering volume, revenue, investment, incrementality, margin, profitability, cannibalization, and system value. Design strategic use cases and testable hypotheses for affordability, premiumization, recruitment, frequency, and portfolio-access opportunities. Partner with Data & Insights, Finance, Digital Commerce, Marketing, Portfolio OBPPC, Retail Strategy & Digital Capability, and RGM Execution to integrate relevant data and improve segmentation precision. Establish analytical standards, data requirements, documentation, and quality controls so segmentation can be applied consistently across NAOU. Provide strategic recommendations to the Senior Director II and senior RGM leaders, clearly articulating trade-offs, risks, and value pools. Coach team members on analytical methods, use-case design, and application of the segmentation framework. Apply agile, test-and-learn approaches to continuously improve the segmentation methodology and priority use cases. Success Measures Adoption of a common, decision-useful NAOU segmentation framework and taxonomy. Priority growth pools are quantified, economically differentiated, and incorporated into OBPPC planning. Improved precision of affordability, premiumization, package, assortment, occasion, and channel choices. Business cases demonstrate measurable incremental growth and system value while managing cannibalization and margin dilution. Reusable analytical methods, data standards, and decision rules across categories, customers, bottlers, and markets. Strong cross-functional alignment around segment priorities and strategic use cases. ### Required Qualifications Bachelor’s degree in business, economics, marketing, finance, analytics, statistics, data science, or a related field. 8–10 years of experience in Revenue Growth Management, consumer/shopper insights, segmentation, advanced analytics, category strategy, commercial strategy, or related disciplines. Advanced analytical capability, including segmentation methodology, opportunity sizing, scenario modeling, and financial business-case development. Strong understanding of consumer and shopper behavior across physical retail and e-commerce. Ability to integrate multiple data sources and translate complex analysis into strategic recommendations and decision frameworks. Strong commercial and financial acumen across price, package, mix, margin, incrementality, and system economics. Demonstrated ability to lead ambiguous, cross-functional analytical problems and influence senior stakeholders without direct authority. Experience creating new analytical frameworks, methodologies, or commercially actionable segmentation approaches. Strong communication and storytelling skills for senior internal and system stakeholders. ### Preferred Qualifications Experience with household-panel, syndicated, first-party, retail, digital, geospatial, or outlet-level data. Experience in OBPPC, affordability, premiumization, price-pack architecture, portfolio strategy, or consumer segmentation. Working knowledge of statistical or visualization tools such as Python/R, SQL, Power BI, Tableau, or comparable platforms. Experience working across multiple categories, channels, customers, geographies, or bottling partners. Agile or test-and-learn experience in commercial strategy or analytics. Leadership Capabilities Intellectual leadership and strategic curiosity. High analytical standards and sound commercial judgment. Ability to create clear frameworks from ambiguity. Influence through facts, logic, and compelling storytelling. Strong coaching and capability-building orientation. The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. ### Pay Range United States: 148,000 - 169,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. ### Annual Incentive Reference Value Percentage 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. ### Location(s) United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: Yes Job Posting End Date: November 13, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. ## At a glance - Posted by the employer: Nov 6, 2026 - First seen by OpenNash: Nov 8, 2026 - Last checked: Nov 8, 2026 - Listed for: 2 days - Location: Atlanta, GA, US - Employment type: Full-time - Pay: Georgia[Apply on Coca-Cola’s careers site →](https://careers.coca-colacompany.com/job/24119494/director-rgm-segmentation-framework-atlanta-ga/) ## Hiring at Coca-Cola - Open jobs: 236 - New in the last 7 days: After two weekly collections - Tracked since: Jul 10, 2026 [All Coca-Cola jobs](https://jobs.opennash.com/companies/coca-cola/) · [Weekly hiring report](/reports/hiring/) ## More jobs at Coca-Cola ### [Director, Corporate Strategy](https://jobs.opennash.com/companies/coca-cola/jobs/8ba5a3d50c1553fd2428/) Atlanta, GA, US ### [Director, Franchise Operations - South (SSD & AH)](https://jobs.opennash.com/companies/coca-cola/jobs/09bff881c8fd91e498dd/) Atlanta, GA, US ### [Director, Franchise Operations - Total Portfolio, NorCal MU](https://jobs.opennash.com/companies/coca-cola/jobs/b603e39e52e2d6ca103b/) Atlanta, GA, US ### [Director, RGM Multi-Year Bottler Planning](https://jobs.opennash.com/companies/coca-cola/jobs/fd83443c2a94e06cf2c9/) Atlanta, GA, US ### [Director, RGM OBPPC Coke TM](https://jobs.opennash.com/companies/coca-cola/jobs/5a9fb59257911a2cf75a/) Atlanta, GA, US ## Similar jobs at other companies ### [Global Sales Incentives – Sales Plan Design, Segmentation & Analytics Intern 2027](https://jobs.opennash.com/companies/ibm/jobs/b1cd91df0d492170d95f/) IBM · Armonk, NY ### [Global Business Development - Head of US Carrier & Global Bundles and Segmentation Partnerships](https://jobs.opennash.com/companies/apple/jobs/8ed0fde58d9be81c7750/) Apple · Cupertino, United States of America ### [Global Business Development - Head of US Carrier & Global Bundles and Segmentation Partnerships](https://jobs.opennash.com/companies/apple/jobs/26f86144bb6b0112e729/) Apple · Culver City, United States of America ### [Segmentation Analyst, SMGS Ops - Sales Planning and Compensation](https://jobs.opennash.com/companies/amazon/jobs/7b51761889916598108d/) Amazon · US, WA, Seattle ### [Segmentation Claims Specialist](https://jobs.opennash.com/companies/everest-re-group/jobs/ac64c75eafd15994ef21/) Everest Re Group · Warren, NJ +2 more [Jobs in Atlanta, GA](/locations/us/ga/atlanta/)[Jobs in Georgia](/locations/us-ga/)[Executive & Management jobs](/functions/executive-management/) OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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