[Skip to main content](#main-content) [ OpenNash ](https://opennash.com/) / [Jobs](https://jobs.opennash.com/) [ 01 Search jobs](https://jobs.opennash.com/search/)[ 02 Companies](https://jobs.opennash.com/explore/)[ 03 Hiring report](https://jobs.opennash.com/reports/hiring/)[ 04 AI assistants](https://jobs.opennash.com/connect/)[ 05 How it works](https://jobs.opennash.com/methodology/) Citigroup # Senior Vice President, Performance Marketing – Travel and Spend Offers Cross-Sell New York New York United States +1 more Full-time Executive $163,600.00 - $245,400.00 Marketing Listed on Citigroup’s official careers site. Posted November 5, 2026. Check that it is still open and apply there. [Apply on Citigroup’s careers site →](https://citi.wd5.myworkdayjobs.com/2/job/New-York-New-York-United-States/Performance-Marketing---Travel-and-Spend-Offers-cross-sell-Senior-Vice-President_261006440) [OpenNash Jobs](https://jobs.opennash.com/) / [Citigroup](https://jobs.opennash.com/companies/citigroup/) / Senior Vice President, Performance Marketing – Travel and Spend Offers Cross-Sell ## Job description ### Position Summary The U.S. Consumer Cards (USCC) delivers a wide array of cards, payments, lending products to individual consumers and small businesses. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment, and geography. This role in Marketing & Franchise Development team is focused on Existing Customer Digital Sales and enabling next-gen existing customer experiences as they login to Mobile App or Online Banking. This individual would lead our Post Login cross-sell strategy to existing customers, across Travel, Spend and Loyalty offers, growing share and size of wallet. This role is an engine of growth, and this individual would lead a Digital Sales P&L function across multiple products/offers, reporting to the Head of Digital Sales and Marketing Capabilities. ### Responsibilities Define end-to-end Performance Marketing roadmap and strategy to drive digital sales growth for existing customers. Lead and own the scorecard KPIs like Digital Sales, Funnel conversion metrics, Shoppers, across Online and Mobile Banking, that Citi will use to drive existing customer cross-sell and define end-state success, leading with a Performance Marketing mindset. Lead and own, Offer Placement & Merchandizing strategy on Mobile App, Online Banking with data driven performance marketing insights, Test & Learn initiatives and new feature recommendations. Accelerate Personalization at scale for existing customer logged-in experiences across Mobile and Web. Partner with USCC teams like Product, Marketing, Analytics and Digital to drive core KPIs, digital experience innovation and act as Digital Marketing SME for New Product launches/enhancements. Leverage research, analytics, data-driven insights to develop marketing roadmaps, improve user experience and increase client engagement. Create experiences that drive repeat and loyal buyers of Citi’s products and solutions. Identify innovations and lead “test and learn” experiments to increase customer value. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. ### Qualifications 10+ years of experience in financial services or with fintech leading Performance Marketing, Digital Sales P&L, with experience managing high-performing teams with demonstrable and measurable results. Deep knowledge of Digital Sales Funnel, Mobile merchandizing strategy enabling end-2-end horizontal customer journey. Experience translating complex marketing objectives into real-time Next-Best-Action (NBA) strategies using Pega CDH, increasing targeted/event-based campaign conversion rates. Understanding of Adobe Analytics, Adobe Target, and passion around emerging technologies and how they will change consumer experiences. Seasoned, passionate, and mission-driven marketing, digital, and analytics professional with a demonstrated ability to develop a vision, drive and manage the execution, and deliver top-tier results. Demonstrated sound business judgment, analytical acumen, consumer-centric mindset and communication skills. Clear reputation for motivating teams to deliver unique and differentiating solutions to complex business problems. Compelling storyteller, excellent written and verbal communication skills with an expertise of articulating strategy and actions to key decision makers and stakeholders across the organization. ### Education Bachelor’s degree required in business or finance-related study; Master’s degree preferred. This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. ------------------------------------------------------ Job Family Group: Marketing ------------------------------------------------------ Job Family: Digital & Social Media Marketing ------------------------------------------------------ Time Type: Full time ------------------------------------------------------ Primary Location: New York New York United States ------------------------------------------------------ Primary Location Full Time Salary Range: $163,600.00 - $245,400.00 In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. ### Citi offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. ------------------------------------------------------ Most Relevant Skills Please see the requirements listed above. ------------------------------------------------------ Other Relevant Skills For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Anticipated Posting Close Date: ------------------------------------------------------ Automated Processing and AI We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi. Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details. Illinois residents – AI Notice and Right ------------------------------------------------------ Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster. ## At a glance - Posted by the employer: Nov 5, 2026 - First seen by OpenNash: Nov 10, 2026 - Last checked: Nov 10, 2026 - Listed for: 5 days - Location: New York New York United States +1 more - Employment type: Full-time - Pay: $163,600.00 - $245,400.00[Apply on Citigroup’s careers site →](https://citi.wd5.myworkdayjobs.com/2/job/New-York-New-York-United-States/Performance-Marketing---Travel-and-Spend-Offers-cross-sell-Senior-Vice-President_261006440) ## Hiring at Citigroup - Open jobs: 4,725 - New in the last 7 days: After two weekly collections - Tracked since: Jul 10, 2026 [All Citigroup jobs](https://jobs.opennash.com/companies/citigroup/) · [Weekly hiring report](/reports/hiring/) ## More jobs at Citigroup ### [Services Communications, Vice President](https://jobs.opennash.com/companies/citigroup/jobs/9608862e96381bb6e79e/) New York New York United States ### [Technology and Communications Underwriter/Manager - Senior Vice President](https://jobs.opennash.com/companies/citigroup/jobs/d7d2551f56d4d2f5298f/) Irving Texas United States ### [Senior Wealth Advisor SAFE Act](https://jobs.opennash.com/companies/citigroup/jobs/471a14fab32678c92561/) Chicago Illinois United States ### [Senior Wealth Advisor SAFE Act](https://jobs.opennash.com/companies/citigroup/jobs/aa4fbe18db8f8b1fe3f7/) Miami Florida United States ### [Senior Wealth Advisor SAFE Act - Chicago Area](https://jobs.opennash.com/companies/citigroup/jobs/51ddfe6977e57518be3a/) Chicago Illinois United States ## Similar jobs at other companies ### [Program Manager- Commercial Governance and Performance Management, Vice President](https://jobs.opennash.com/companies/jpmorganchase/jobs/1a53ce7c0456d1ffdcaf/) JPMorganChase · Plano, TX, United States ### [Performance and Analytics Product Owner, Vice President](https://jobs.opennash.com/companies/state-street/jobs/99cd42544c42acd1bf5b/) State Street · Boston, Massachusetts ### [Vice President, Reinsurance Data, Analytics & Business Performance](https://jobs.opennash.com/companies/everest-re-group/jobs/2a4cb986e0eb7d959576/) Everest Re Group · Warren, NJ ### [Vice President, Performance Content (SEO/GEO/AEO)](https://jobs.opennash.com/companies/publicis-groupe/jobs/fed23b4907cac63588bf/) Publicis Groupe · Chicago ### [Vice President- Investment Performance, Analytics and Transformation](https://jobs.opennash.com/companies/jpmorganchase/jobs/ed6bcb50120d2b03e9cf/) JPMorganChase · Boston, MA, United States [Marketing jobs](/functions/marketing/) OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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