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CIMB Group Holdings · Malaysia

# Assistant Vice President, APP - Preferred Banking (Portfolio & Private Wealth) MY

Malaysia Full-time Executive Finance & Accounting 

Listed on CIMB Group Holdings’s official careers site. Posted April 21, 2026. Check that it is still open and apply there.
[Apply on CIMB Group Holdings’s careers site →](https://ejox.fa.ap1.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/35060)

[OpenNash Jobs](https://jobs.opennash.com/) / [CIMB Group Holdings](https://jobs.opennash.com/companies/cimb-group-holdings/) / Assistant Vice President, APP - Preferred Banking (Portfolio & Private Wealth) MY

## Job description

### Key Responsibilities

Develop and execute Private Wealth proposition strategies, ensuring alignment with business objectives and growth priorities. Manage the end-to-end lifecycle of propositions, from design and structuring to rollout and ongoing optimization. Plan and implement marketing and client engagement strategies to drive awareness, adoption, and loyalty. Design and continuously refine the client engagement model and end-to-end customer journey to strengthen relationship management.

Collaborate with internal business units and manage strategic partnerships (internal and external) to enhance product offerings, wealth advisory solutions, and client programs. Drive revenue growth by ensuring propositions and engagement initiatives are commercially viable and aligned with client needs. Monitor proposition performance, utilization trends, and client behaviour to optimize offerings and engagement approaches.

Track, measure, and analyze campaign effectiveness, client engagement, and proposition adoption; provide recommendations to improve outcomes. Work closely with frontline teams to ensure propositions and engagement plans are well understood and effectively executed. Prepare management updates, presentations, and papers for senior stakeholders and governance forums. Ensure adherence to regulatory requirements, compliance policies, and internal procedures.

Conduct CET testing, update the SOP, and ensure all campaigns and programs comply with CIMB standards. Key Requirement Minimum 5 years of experience in Affluent Banking, Segment Management, Channel Management, Product Management, Marketing, or other relevant areas within the banking industry.

## At a glance
- Posted by the employer: Apr 21, 2026
- First seen by OpenNash: Oct 30, 2026
- Last checked: Oct 30, 2026
- Listed for: 192 days
- Location: Malaysia
- Employment type: Full-time[Apply on CIMB Group Holdings’s careers site →](https://ejox.fa.ap1.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/35060)

## Hiring at CIMB Group Holdings
- Open jobs: 407
- New in the last 7 days: After two weekly collections
- Tracked since: Oct 30, 2026

[All CIMB Group Holdings jobs](https://jobs.opennash.com/companies/cimb-group-holdings/) · [Weekly hiring report](/reports/hiring/)

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