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Chery Automobile · 上海市

# 主任产品USP管理师（亮点与知识库管理）

上海市 

Listed on Chery Automobile’s official careers site. Posted March 6, 2026. Check that it is still open and apply there.
[Apply on Chery Automobile’s careers site →](https://chery.zhiye.com/social/detail?jobAdId=3ef6d9a2-c0a5-4859-88bb-e4792b138643)

[OpenNash Jobs](https://jobs.opennash.com/) / [Chery Automobile](https://jobs.opennash.com/companies/chery-automobile/) / 主任产品USP管理师（亮点与知识库管理）

## Job description
- 介入产品研发前端，将晦涩的工程语言与复杂的技术参数，转化为具有市场杀伤力的用户价值主张与营销语言。通过构建系统化的产品卖点体系，为销售、公关及市场活动提供精准的弹药支持，同时主导技术品牌的塑造与传播，架起产品与技术走向市场的桥梁。
- 负责产品亮点挖掘与价值提炼，将产品工程语言向营销语言/用户语言转化
- 负责产品卖点体系构建，作为营销内容产品价值输入和营销活动产品亮点内容支持
- 具备敏锐的产品理解力与市场洞察力，能够深入研发一线，从产品特性中精准识别出对用户有实际价值的差异化亮点，并将其提炼为核心购买动机。
- 拥有优秀的“技术翻译”能力，能够打破专业壁垒，将复杂的工程原理、硬核的技术参数，转化为用户听得懂、感兴趣、能感知的生动场景与利益点描述。
- 具备逻辑思维与结构化归纳能力，能够基于产品定位与竞品分析，搭建层次分明（如核心卖点、次级卖点、支撑点）且逻辑自洽的产品卖点金字塔体系。

## At a glance
- Posted by the employer: Mar 6, 2026
- First seen by OpenNash: Oct 13, 2026
- Last checked: Oct 20, 2026
- Listed for: 228 days
- Location: 上海市[Apply on Chery Automobile’s careers site →](https://chery.zhiye.com/social/detail?jobAdId=3ef6d9a2-c0a5-4859-88bb-e4792b138643)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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