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Chery Automobile · 北京市

# 品牌及产品传播策略

北京市 

Listed on Chery Automobile’s official careers site. Posted July 8, 2024. Check that it is still open and apply there.
[Apply on Chery Automobile’s careers site →](https://chery.zhiye.com/social/detail?jobAdId=3c69d743-5370-49e0-a709-70a3691965a9)

[OpenNash Jobs](https://jobs.opennash.com/) / [Chery Automobile](https://jobs.opennash.com/companies/chery-automobile/) / 品牌及产品传播策略

## Job description
- 负责公司品牌体系构建，策划iCAR汽车品牌定位，制定五感标准及中央厨房体系；
- 负责店面形象优化标准制定，终端物料管理规范制定及优化；
- 负责品牌传播的日常监测，品牌大事记档案管理，品牌委员会运营；
- 负责各车型整体传播策略的制定，根据关键营销节点策划专项品牌传播；
- 负责上市活动及终端物料布置执行，日常传播执行跟进复盘；
- 负责代理公司管理，传播项目招议标商务推进及传播项目结算。
- 本科及以上学历，市场营销、新闻学、广告学等相关专业；
- 具备5年以上主流汽车传播策划、调度经验，有成功策划执行大型品牌传播活动的背景；
- 具备组织承诺、分析思维、团队合作、成就导向等职业素养；
- 具备良好的沟通能力、团队合作能力，能够承受工作压力。

## At a glance
- Posted by the employer: Jul 8, 2024
- First seen by OpenNash: Oct 13, 2026
- Last checked: Oct 20, 2026
- Listed for: Over a year
- Location: 北京市[Apply on Chery Automobile’s careers site →](https://chery.zhiye.com/social/detail?jobAdId=3c69d743-5370-49e0-a709-70a3691965a9)

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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