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Chery Automobile · 安徽省, 芜湖市 +1 more

# 【智界汽车】营销中心-GTM

安徽省, 芜湖市 +1 more 

Listed on Chery Automobile’s official careers site. Posted August 6, 2026. Check that it is still open and apply there.
[Apply on Chery Automobile’s careers site →](https://chery.zhiye.com/social/detail?jobAdId=aca651f3-ed34-436b-a66d-c3b96ab6f705)

[OpenNash Jobs](https://jobs.opennash.com/) / [Chery Automobile](https://jobs.opennash.com/companies/chery-automobile/) / 【智界汽车】营销中心-GTM

## Job description

-1、市场与行业研究：定期分析产业链、宏观环境、政策变化及各区域市场表现，发布分析报告 2、竞争洞察：收集行业信息与竞争对手动态，研究市场发展与未来趋势 3、用户研究：深入研究消费者特征、使用场景、痛点及未满足需求，掌握市场/用户趋势与细分市场潜力 4、产品定义支持：在产品开发阶段，负责对车型概念、造型、内外饰设计、产品定义、配置等进行调研测试验证 5、上市前后验证：负责上市前调研，验证产品定位、定价、配置、USP（独特销售主张）等方面的客户接受度；负责上市后首批用户和流失用户调研 6、渠道调研：进行经销商走访调研，深入了解各区域市场的差异及需求 -该岗位是公司的“眼睛和耳朵”，负责洞察市场、理解用户，为决策提供数据支持 市场分析经理的成功关键：在于从数据中提炼出真正有价值的洞察，而不仅仅是呈现数据。需要深刻理解业务，避免与业务部门脱节

### 核心职能
- 研究与分析

### 聚焦领域
- 市场趋势、竞争对手、用户需求、产品定义验证

### 关键输出物
- 市场分析报告、用户调研报告、竞品分析、产品定义建议

### 主要协作部门
- 产品定义、造型设计、战略规划、GTM

### 视角特点
- 向后看（分析历史数据）、向内看（理解用户）、向旁看（紧盯竞品）

### 成功衡量
- 研究报告的准确性、洞察的价值性、对产品决策的支持程度

## At a glance
- Posted by the employer: Aug 6, 2026
- First seen by OpenNash: Oct 13, 2026
- Last checked: Oct 20, 2026
- Listed for: 75 days
- Location: 安徽省, 芜湖市 +1 more[Apply on Chery Automobile’s careers site →](https://chery.zhiye.com/social/detail?jobAdId=aca651f3-ed34-436b-a66d-c3b96ab6f705)

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