[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All British American Tobacco jobs](https://jobs.opennash.com/companies/british-american-tobacco/) · [Search jobs](/search/) British American Tobacco · Tokyo # Consumer Experience Analytics Executive - Japan and Korea Tokyo Data & Analytics Listed on British American Tobacco’s official careers site. Posted May 13, 2026. Check that it is still open and apply there. [Apply on British American Tobacco’s careers site →](https://careers.bat.com/en/job/tokyo/consumer-experience-analytics-executive-japan-and-korea/1045/35773394112) [OpenNash Jobs](https://jobs.opennash.com/) / [British American Tobacco](https://jobs.opennash.com/companies/british-american-tobacco/) / Consumer Experience Analytics Executive - Japan and Korea ## Job description Why BAT Japan Two markets, real consumer data, and a marketing organisation small enough that your analysis reaches the people who set the budget. A market-leading annual performance bonus (subject to eligibility) Health cover, transport support and a flexible holiday plan with additional incentives English and Japanese language training, delivered on company time A published capability framework for every role and grade — so you know precisely what the next grade requires, not just that progression exists — plus online learning and structured leadership programmes Global Top Employer for the ninth consecutive year — certified across five regions and a record 44 countries Tokyo, Japan - Full-time - Junior Executive Decide which consumer campaigns deserve next year's budget — with the data to prove it. BAT is a global multi-category consumer goods business. Our purpose is to create A Better Tomorrow™, with a vision to build a smokeless world — as at 31 December 2025, 34.1m consumers used our Smokeless Products, generating 18.2% of Group revenue. Getting there means spending marketing money well in two demanding markets. That's what this analysis is for. The role You measure how our consumer experience campaigns perform across Japan and Korea and tell the business what to do differently. Supporting the Consumer Experience Analytics Manager, you work with marketing teams and with our global business services colleagues on the data behind it. The output isn't a report — it's a recommendation someone acts on. What you'll own Performance analysis of consumer experience campaigns in both markets — what worked, what drove it, and what to change Return on investment and consumer advocacy measurement, and the resource recommendations that follow The performance dashboards the marketing teams rely on — accuracy, usefulness and the discipline to retire the ones nobody reads Data quality and reporting standards, working with our global business services team Partnering with marketing teams so decisions are made on evidence rather than the loudest opinion in the room What you'll bring Real experience measuring campaign or programme performance, not only building reports Strong analytical judgement — you can tell a signal from a coincidence and say so Working fluency in analysis tools such as SQL and Tableau, or their equivalents The ability to explain a finding to a marketer in one sentence Qualifications 3–5 years in data analytics, ideally in a consumer experience or marketing environment Whoever you are and wherever you're from, you can belong here — many nationalities, ages, genders and professional backgrounds, supported by Women in Leadership and B-United, our LGBTQ+ and allies network. Our Global Returners programme supports people restarting after time away from work. Need an adjustment during the process? Just tell us. ## At a glance - Posted by the employer: May 13, 2026 - First seen by OpenNash: Oct 11, 2026 - Last checked: Oct 18, 2026 - Listed for: 158 days - Location: Tokyo[Apply on British American Tobacco’s careers site →](https://careers.bat.com/en/job/tokyo/consumer-experience-analytics-executive-japan-and-korea/1045/35773394112) ## More jobs at British American Tobacco ### [Solution Manager - Data & Analytics](https://jobs.opennash.com/companies/british-american-tobacco/jobs/4c00368121d986994687/) Tokyo ### [Account Manager, Global Travel Retail - Japan](https://jobs.opennash.com/companies/british-american-tobacco/jobs/1d5c087f55e139e42d89/) Tokyo ### [Category Executive](https://jobs.opennash.com/companies/british-american-tobacco/jobs/acecabb346007271ca25/) Tokyo ### [Category Manager - New Categories](https://jobs.opennash.com/companies/british-american-tobacco/jobs/65103a649680124e12b7/) Tokyo ### [Commercial Finance Manager](https://jobs.opennash.com/companies/british-american-tobacco/jobs/4d1e13a0436e2da4f5bd/) Tokyo ## Similar jobs at other companies ### [Stage: People Analytics & Experience](https://jobs.opennash.com/companies/bouygues/jobs/3cce0b12d38cdb087c1d/) Bouygues · TILBURG, Netherlands ### [Consumer Sales Executive](https://jobs.opennash.com/companies/lenovo-group/jobs/10c0902c7dac6d4dfbaa/) Lenovo Group · Korea, Republic of, Seoul ### [Executive - Debt Management Services - Consumer](https://jobs.opennash.com/companies/bajaj-finserv/jobs/8695559808d429e96c17/) Bajaj Finserv · Agra ### [Executive - Debt Management Services - Consumer](https://jobs.opennash.com/companies/bajaj-finserv/jobs/101ad9d4a720a0d88d27/) Bajaj Finserv · Ambikapur OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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