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British American Tobacco · Winston-Salem, North Carolina

# Senior Manager Loyalty/Rewards Operations

Winston-Salem, North Carolina Manager or lead Operations 

Listed on British American Tobacco’s official careers site. Posted October 28, 2026. Check that it is still open and apply there.
[Apply on British American Tobacco’s careers site →](https://careers.bat.com/en/job/winston-salem/senior-manager-loyalty-rewards-operations/1045/44849408640)

[OpenNash Jobs](https://jobs.opennash.com/) / [British American Tobacco](https://jobs.opennash.com/companies/british-american-tobacco/) / Senior Manager Loyalty/Rewards Operations

## Job description

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together! REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager Loyalty/Rewards Operations in Winston-Salem, NC. Consumer Experience is seeking a passionate business professional to join the Digital Operations team responsible for product ownership of the Company’s state-of-the-art brand rewards programs, including management of the rewards catalogue, redemption codes, Loyalty+/Campaigns, enhancements, financials, and affiliated provider administration.

Positioned within the digital operations team, the role also serves as a subject matter expert providing rewards consultation and planning guidance to all parties in Consumer Experience and Brand Marketing. As new opportunities arise for rewards capability enhancements or new technical components, the product owner is responsible for briefing the Digital Commercial Development team for production within the environment to ensure potential application across all brand rewards programs.

The role requires prior experience overseeing large manufacturer rewards programs that feature touchpoints ranging from packaging, proprietary web/app, and external digital partnerships. Emphasis is placed on the ability to cultivate relationships, diversity of thought, driving execution, and product administration.

Your key responsibilities will include: Rewards consultation and campaign planning guidance Administration of rewards service providers Financial management of brand rewards programs Rewards catalogue options Rewards redemption code administration Loyalty+/Campaign management Rewards Enhancements Accountable for DCE operating performance, optimization, and overall product/service quality What are we looking for? Bachelor’s degree required. 5+ years of experience in rewards product administration and digital marketing or related fields.

Regulated industry experience is preferred. Demonstrated ability to connect platform decisions to marketing strategy, CX workflows, consumer engagement, and operational outcomes.

Experience in driving execution and offering seasoned product management/administration
- Strong industry/channel knowledge and experience Excels in a fast-paced environment while holding self/others accountable Collaborative with a diverse range of internal/external stakeholders
- Seeks diversity of thought, fosters an inclusive environment, and strives to make others better
- Familiarity with Adobe martech stack is preferred Prior experience managing service providers and external partnerships
- Strong communication, collaboration, credibility, and influencing skills WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow.

This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN. BELONGING, ACHIEVING, TOGETHER Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals. SALARY AND

### OVERVIEW

Benefit Information The following is a general summary of the competitive compensation and benefit plans we offer: 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent Company contributes an additional three percent to 401(k) whether employee participates or not

Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs) Health Savings Account start-up contribution for employees who elect the high deductible health plan Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents Company paid life insurance of 1x annual base pay ($50,000 minimum) Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

### Voluntary insurances offered at group rates

employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance Tuition reimbursement and student loan support Dependent Scholarship Programs Free confidential personal financial counselling service On-site health centers and 24/7 fitness centers at certain company locations A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

Health-care concierge service Volunteer service opportunities Extensive training opportunities Company vehicle for eligible employees Mobile phone allowance for eligible employees Paid Leave: Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days) Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion) Paid Parental Leave + temporary reduced work schedule opportunity Funeral Leave Short-Term Disability Leave Long-Term Disability Leave Jury Duty Leave Military Leave Released Time for Children’s Education Community Outreach Leave Other paid leave benefits, as required by state or local law Your journey with us is not limited by boundaries; it is propelled by your aspirations.

Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here. You will have access to online learning platforms and personalized growth programs to nurture your leadership skills. We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives! Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [contact redacted]. California Privacy Notice #LI-Hybrid

## At a glance
- Posted by the employer: Oct 28, 2026
- First seen by OpenNash: Oct 25, 2026
- Last checked: Nov 1, 2026
- Listed for: 7 days
- Location: Winston-Salem, North Carolina[Apply on British American Tobacco’s careers site →](https://careers.bat.com/en/job/winston-salem/senior-manager-loyalty-rewards-operations/1045/44849408640)

## Hiring at British American Tobacco
- Open jobs: 329
- New in the last 7 days: 66
- Tracked since: Oct 11, 2026

[All British American Tobacco jobs](https://jobs.opennash.com/companies/british-american-tobacco/) · [Weekly hiring report](/reports/hiring/)

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