[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All British American Tobacco jobs](https://jobs.opennash.com/companies/british-american-tobacco/) · [Search jobs](/search/) British American Tobacco · Tokyo # Route-to-Market & Channel Development Manager Tokyo Manager or lead Marketing Listed on British American Tobacco’s official careers site. Posted May 20, 2026. Check that it is still open and apply there. [Apply on British American Tobacco’s careers site →](https://careers.bat.com/en/job/tokyo/route-to-market-and-channel-development-manager/1045/38646302080) [OpenNash Jobs](https://jobs.opennash.com/) / [British American Tobacco](https://jobs.opennash.com/companies/british-american-tobacco/) / Route-to-Market & Channel Development Manager ## Job description Why BAT Japan Few roles at this level let one person redesign a commercial model across three countries and then watch it run. A market-leading annual performance bonus (subject to eligibility) Health cover, transport support and a flexible holiday plan with additional incentives English and Japanese language training, delivered on company time — English is development here, not a gate A published capability framework for every role and grade — so you know precisely what the next grade requires, not just that progression exists — plus online learning and structured leadership programmes Global Top Employer for the ninth consecutive year — certified across five regions and a record 44 countries Tokyo, Japan - Full-time - Manager Redesign how our products get to market across three countries — then prove the new model works before it scales. BAT is a global multi-category consumer goods business. Our purpose is to create A Better Tomorrow™, with a vision to build a smokeless world — as at 31 December 2025, 34.1m consumers used our Smokeless Products, generating 18.2% of Group revenue. Selling several categories at once through the same stores is a genuinely different problem from selling one, and most route-to-market models in this region weren't built for it. Rebuilding them is your remit. The role You own how we reach retailers and consumers across North Asia: the service model our trade teams run, the channels we prioritise, and the capability of the people executing it. You design, pilot, evaluate and then scale — or kill. This is a role with real authority over standards across markets, and real accountability for whether execution in stores actually improves. What you'll own The trade service model — how our teams cover, serve and grow each type of outlet, and how that evolves Route-to-market and channel strategy: where the growth is, what's structurally in the way, and the plan to fix it The performance measures for trade execution — defining them, governing them, and turning them into prioritised action rather than a dashboard - Design and evaluation of channel pilots, and the decision on whether to scale them Retail data — the census, classification and quality standards that everything else depends on Capability building for commercial teams across markets: identifying the real gaps and running the programmes that close them Change management — getting three markets to adopt a new way of working, which is harder than designing it What you'll bring - Proven work on trade operations and on designing a trade service model — not just running one someone else designed Transformation experience: you've changed how a commercial organisation works and made it stick - Strong analytical and problem-solving ability, and comfort with Power BI The influence to move stakeholders who don't report to you, across countries People leadership and a genuine interest in developing others Useful, not essential: trade activation experience ### Qualifications - 5+ years in trade marketing and distribution within consumer goods, plus experience in sales, route-to-market or channel development A university degree Native-level Japanese. Your deep knowledge of this market is the reason for the role — we provide structured English training on company time to support the regional part of it Whoever you are and wherever you're from, you can belong here — many nationalities, ages, genders and professional backgrounds, supported by Women in Leadership and B-United, our LGBTQ+ and allies network. Our Global Returners programme supports people restarting after time away from work. Need an adjustment during the process? Just tell us. ## At a glance - Posted by the employer: May 20, 2026 - First seen by OpenNash: Oct 11, 2026 - Last checked: Oct 18, 2026 - Listed for: 151 days - Location: Tokyo[Apply on British American Tobacco’s careers site →](https://careers.bat.com/en/job/tokyo/route-to-market-and-channel-development-manager/1045/38646302080) ## More jobs at British American Tobacco ### [Category Manager - New Categories](https://jobs.opennash.com/companies/british-american-tobacco/jobs/65103a649680124e12b7/) Tokyo ### [Account Manager, Global Travel Retail - Japan](https://jobs.opennash.com/companies/british-american-tobacco/jobs/1d5c087f55e139e42d89/) Tokyo ### [Category Executive](https://jobs.opennash.com/companies/british-american-tobacco/jobs/acecabb346007271ca25/) Tokyo ### [Commercial Finance Manager](https://jobs.opennash.com/companies/british-american-tobacco/jobs/4d1e13a0436e2da4f5bd/) Tokyo ### [Commercial Planning Executive](https://jobs.opennash.com/companies/british-american-tobacco/jobs/881b1796d0104584cc43/) Tokyo ## Similar jobs at other companies ### [Solutions & Services Sales Specialist - DaaS/ IaaS (Mid Market & Channel)](https://jobs.opennash.com/companies/lenovo-group/jobs/3b78353159cb5341a2db/) Lenovo Group · Japan, Tokyo, Chiyoda-Ku ### [NVIDIA Channel Business Development Manager](https://jobs.opennash.com/companies/lenovo-group/jobs/6c961a962f674f1abffe/) Lenovo Group · Singapore, Central Singapore ### [Capital Market (Financial Market) - Client Channel](https://jobs.opennash.com/companies/tata-consultancy-services/jobs/9c9b8d1354230ad90e55/) Tata Consultancy Services · Kuala Lumpur ### [IT Channel - Business Development Manager NSW/ACT](https://jobs.opennash.com/companies/eaton/jobs/26d21b8bd3be849f9d0d/) Eaton · Mascot, New South Wales, AUS ### [Market Development - Senior Associate](https://jobs.opennash.com/companies/las-vegas-sands/jobs/f1ae428f5b2892b70c12/) Las Vegas Sands · Macao OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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