[Skip to main content](#main-content) [ OpenNash ](https://opennash.com/) / [Jobs](https://jobs.opennash.com/) [ 01 Search jobs](https://jobs.opennash.com/search/)[ 02 Companies](https://jobs.opennash.com/explore/)[ 03 Hiring report](https://jobs.opennash.com/reports/hiring/)[ 04 AI assistants](https://jobs.opennash.com/connect/)[ 05 How it works](https://jobs.opennash.com/methodology/) Avery Dennison · Dallas, TX # Principal Software Engineer - Digital Media Dallas, TX, United States Full-time Senior individual contributor Software Engineering Listed on Avery Dennison’s official careers site. Posted November 3, 2026. Check that it is still open and apply there. [Apply on Avery Dennison’s careers site →](https://jobs.smartrecruiters.com/AveryDennison/744000159487304-principal-software-engineer-digital-media) [OpenNash Jobs](https://jobs.opennash.com/) / [Avery Dennison](https://jobs.opennash.com/companies/avery-dennison/) / Principal Software Engineer - Digital Media ## Job description As a Manager, New Initiatives / Digital Media, you will oversee Avery Dennison’s innovative software products and lead cross-functional development teams while directing the software development lifecycle from conception over deployment to operation and maintenance. In this role, you will clarify business needs, contribute to development of long-range system plans, ensure software-related products and services meet the needs of the business, and drive technical standards to ensure quality and minimize technical debt. For this specific position within our retail technology platform, you will empower grocers to modernize their physical stores through Electronic Shelf Labels (ESLs), in-store printing, and digital video screen campaigns. This unique hybrid role blends technical strategy with business execution, starting as a high-level Individual Contributor building solutions before transitioning into a Technical Lead to scale the team. You will constantly evaluate the trade-offs between integrating third-party partners to speed up time-to-market versus building bespoke solutions to create a competitive advantage, ensuring technical investments directly support our path to profitability. ### Key Responsibilities This is a remote position. ### Lead the "0-to-1" Phase Architect and develop software solutions for digital screens and ESL integrations, operating initially as a single contributor. ### Hardware Integration Collaborate with third-party hardware vendors to integrate their devices into our centralized platform. ### Pilot Support actively support in-store pilots. This includes troubleshooting live production issues and deploying hotfixes to ensure customer success during critical rollouts. ### Strategic Evaluation help leadership determine the technical viability of third-party partners versus building in-house solutions, and provide the technical reality check that ensures our business goals are ambitious yet technically achievable. ### Team Scaling As the product matures, help hire, onboard, and lead a team of engineers, establishing code quality standards, CI/CD pipelines, and development culture. ## Qualifications ### Qualifications Bachelor’s degree preferably in Computer Science, Engineering or related discipline. 7+ years of professional software engineering experience. Proven experience acting as a Lead, Principal, or Founding Engineer in a startup or high-growth environment. Strong proficiency in backend development (C#/.NET, Java, or Go) and frontend frameworks (Angular, React, or Vue). Experience with Cloud Architecture (Azure preferred, AWS/GCP acceptable). ## At a glance - Posted by the employer: Nov 3, 2026 - First seen by OpenNash: Nov 8, 2026 - Last checked: Nov 8, 2026 - Listed for: 5 days - Location: Dallas, TX, United States - Employment type: Full-time[Apply on Avery Dennison’s careers site →](https://jobs.smartrecruiters.com/AveryDennison/744000159487304-principal-software-engineer-digital-media) ## Hiring at Avery Dennison - Open jobs: 476 - New in the last 7 days: After two weekly collections - Tracked since: Jul 12, 2026 [All Avery Dennison jobs](https://jobs.opennash.com/companies/avery-dennison/) · [Weekly hiring report](/reports/hiring/) ## More jobs at Avery Dennison ### [Digital Marketing Operations Manager](https://jobs.opennash.com/companies/avery-dennison/jobs/bc4f466f118e322352eb/) Dallas, TX, United States ### [Distribution Technician](https://jobs.opennash.com/companies/avery-dennison/jobs/0ee4319580468f52a2a2/) Dallas, TX, United States ### [EHS Coordinator](https://jobs.opennash.com/companies/avery-dennison/jobs/2495e5ce9fed6bc6b99c/) Dallas, TX, United States ### [Xeikon Print Operator - 12 hour Nights](https://jobs.opennash.com/companies/avery-dennison/jobs/018cffd03fe586820d46/) Dallas, TX, United States ### [Assistant Automation Developer](https://jobs.opennash.com/companies/avery-dennison/jobs/107def7b7bf77d9d46a0/) Guangzhou, China ## Similar jobs at other companies ### [Digital - Principal SRE (AI Engineer)](https://jobs.opennash.com/companies/huntington-bank/jobs/e49010b2c0f87f3a6ac6/) Huntington Bank · Columbus, OH ### [Principal Digital Electrical Engineer](https://jobs.opennash.com/companies/bae-systems/jobs/50b3be2f7684dbd0c77f/) BAE Systems · Nashua, New Hampshire, United States ### [Senior Principal Systems Engineer – Digital Ecosystem & Systems Engineering](https://jobs.opennash.com/companies/bae-systems/jobs/bb36f0312cffdd137631/) BAE Systems · Broomfield, Colorado, United States ### [Principal Software Engineer(s) + Senior Software Engineer(s)](https://jobs.opennash.com/companies/microsoft/jobs/7cba7bd25c7d323f1435/) Microsoft · United States, Washington, Redmond ### [Digital Embedded Software Engineer - Early Career](https://jobs.opennash.com/companies/lockheed-martin/jobs/1ea4dbf116c89fdeed8d/) Lockheed Martin · Moorestown, NJ OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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