[Skip to main content](#main-content) [ OpenNash ](https://opennash.com/) / [Jobs](https://jobs.opennash.com/) [ 01 Search jobs](https://jobs.opennash.com/search/)[ 02 Companies](https://jobs.opennash.com/explore/)[ 03 Hiring report](https://jobs.opennash.com/reports/hiring/)[ 04 AI assistants](https://jobs.opennash.com/connect/)[ 05 How it works](https://jobs.opennash.com/methodology/) AT&T · Dallas, Texas # Lead Social Media Dallas, Texas Manager or lead $118,800 - $178,200 Listed on AT&T’s official careers site. Posted October 30, 2026. Check that it is still open and apply there. [Apply on AT&T’s careers site →](https://att.wd1.myworkdayjobs.com/ATTGeneral/job/Dallas-Texas/Lead-Social-Media_R-115700) [OpenNash Jobs](https://jobs.opennash.com/) / [AT&T](https://jobs.opennash.com/companies/att/) / Lead Social Media ## Job description ### Key Responsibilities Local Creator Program Execution: Manage agencies and internal teams to stand up a local creator marketing program end-to-end, leading daily execution from creator discovery and vetting to briefing, content approvals, launch monitoring, and reporting. ### Local Creator & Partner Relationship Management Build long-term, valuable partnerships with creators, content partners, talent agencies, and local market leaders to support assigned markets and cultivate always-on relationships that go beyond one-off transactions. ### Performance Tracking & Local Market Optimization Partner with agencies and internal measurement teams to track, analyze, and report social and influencer KPIs as part of the larger measurement stack, turning local market performance data into insights and optimizations that improve campaign impact and efficiency. ### Creator Strategy, Storytelling & Brand Safety Define breakthrough creator strategies and provide detailed creative direction that authentically engages creators and local communities while ensuring content meets brand standards, platform best practices, and FTC compliance. ### Cross-Functional & Local Market Collaboration Collaborate closely with brand social, marketing activation, media, analytics, local marketing teams, and cross-functional market leaders to bring creator strategy to life as part of larger omni-channel campaigns and maintain regular communication and alignment. ### Content Engine & Platform Management Develop strategic approaches, content calendars, and planned and reactive moment strategies that fuel a creator content engine, while maintaining the source of truth in influencer CRM tools to track budgets, creator pipelines, local market activity, and historical performance. ### Core Desired Skills and Qualifications 5-8+ years in influencer/creator marketing at scale Experience working with regional or retail marketing teams - Ability to translate strategy into repeatable, operational programs High degree of operational rigor and cross-functional leadership Experience running multi-market or distributed marketing programs - Familiarity with influencer tools (e.g., CreatorIQ) and campaign workflows Background in telecom, retail, or large enterprise marketing environments preferred Our Lead Social Manager earns between $118,800 - $178,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected Adoption Reimbursement Disability Benefits (short term and long term) ### Life and Accidental Death Insurance Supplemental benefit programs critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Ready to join our team? Apply today! Our Lead Social Media jobs earn between $118,800.00 - $178,200.00 USD Annual. critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $118,800.00 - $178,200.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. ## At a glance - Posted by the employer: Oct 30, 2026 - First seen by OpenNash: Jul 17, 2026 - Last checked: Nov 1, 2026 - Listed for: 107 days - Location: Dallas, Texas - Pay: $118,800 - $178,200[Apply on AT&T’s careers site →](https://att.wd1.myworkdayjobs.com/ATTGeneral/job/Dallas-Texas/Lead-Social-Media_R-115700) ## Hiring at AT&T - Open jobs: 1,137 - New in the last 7 days: After two weekly collections - Tracked since: Jul 9, 2026 [All AT&T jobs](https://jobs.opennash.com/companies/att/) · [Weekly hiring report](/reports/hiring/) ## More jobs at AT&T ### [Lead Manager, Newsroom Editor](https://jobs.opennash.com/companies/att/jobs/fdf89738af8dc482153c/) Dallas, Texas ### [Lead Org Development](https://jobs.opennash.com/companies/att/jobs/4281c0f9e2cfb7f43119/) Dallas, Texas ### [AVP Senior Legal Counsel (Labor)](https://jobs.opennash.com/companies/att/jobs/ac32d0a5b2565c7a63b1/) Dallas, Texas ### [Brand Design Director](https://jobs.opennash.com/companies/att/jobs/97777897e7f5dd6c5a7b/) Dallas, Texas ### [Corporate Communications Internship](https://jobs.opennash.com/companies/att/jobs/e1d422b5bd03fdcd99d4/) Dallas, Texas ## Similar jobs at other companies ### [Social Media Specialist](https://jobs.opennash.com/companies/unitedhealth-group/jobs/493eb9c1744c0b2d5d5e/) UnitedHealth Group · Boston, Massachusetts ### [Media Marketing Associate, Paid Social](https://jobs.opennash.com/companies/ralph-lauren/jobs/cee9a1a1d458c0f5503f/) Ralph Lauren · United States ### [Social Media Strategist - Digital Reputation](https://jobs.opennash.com/companies/sentry-insurance/jobs/b51af168fc131a8838b5/) Sentry Insurance · Stevens Point, WI ### [Social Media Intern - Reliant Park - NRG Stadium](https://jobs.opennash.com/companies/aramark/jobs/b4c0284899c24e8f8b63/) Aramark · Houston, TX, US ### [Marketing and Social Media Intern - Auburn University Dining](https://jobs.opennash.com/companies/aramark/jobs/19ce52f20c9762a59e35/) Aramark · Auburn, AL, US OpenNash lists jobs from employers’ own careers sites and does not handle applications. Dates come from the employer where stated; “first seen” and “last checked” are our own observations. [ OpenNash ](https://opennash.com/) AI-native services firm that builds custom software and 24/7 AI agents. OpenNash Jobs is an OpenNash Applied AI project. [Book time with OpenNash](https://calendly.com/opennash/new-meeting?hide_gdpr_banner=1) Jobs - [Search jobs](https://jobs.opennash.com/search/) - [Companies](https://jobs.opennash.com/explore/) - [Hiring report](https://jobs.opennash.com/reports/hiring/) - [AI assistants](https://jobs.opennash.com/connect/) - [How it works](https://jobs.opennash.com/methodology/) OpenNash - [opennash.com](https://opennash.com/) - [Services](https://opennash.com/ai-agent-consulting/) - [OpenNash CX](https://opennash.com/cx/) - [AI Tools](https://opennash.com/ai-tools/) - [Blog](https://opennash.com/blog/) - [About](https://opennash.com/about/) Contact - [hello@opennash.com](mailto:hello@opennash.com) - [LinkedIn](https://www.linkedin.com/company/opennash) - [Support](https://jobs.opennash.com/support/) - [Privacy](https://jobs.opennash.com/privacy/) - [Terms](https://jobs.opennash.com/terms/) © 2026 OpenNash, Inc. Company names and public job postings belong to their respective owners. Employers control source availability and application decisions.