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Anta Sports Products · 厦门市, 福建, 中国

# Fila Kids-会员营销岗（2027届）

厦门市, 福建, 中国 

Listed on Anta Sports Products’s official careers site. Listed as of November 10, 2026. Check that it is still open and apply there.
[Apply on Anta Sports Products’s careers site →](https://app.mokahr.com/campus-recruitment/antahr/142914#/job/952b21ff-9cd2-45ad-b980-366c26f1bf07)

[OpenNash Jobs](https://jobs.opennash.com/) / [Anta Sports Products](https://jobs.opennash.com/companies/anta-sports-products/) / Fila Kids-会员营销岗（2027届）

## Job description

### 岗位职责
- 对接商品推广部，以实现提升会员转化及整体消费增长为目标，结合品牌活动节奏完成会员整合营销相关工作。

### 发售项目会员整合营销
- 针对限量发售鞋或服，整合公域和私域流量资源，为发售款进行重点传播和造势，并通过发售活动不断加强发售会员心智的培育，对售罄指标负责；
- 根据会员整合营销需求，负责落实会员沟通内容素材的制作和管理，主要内容有公众号推文、官网专题页，以及导购1v1&朋友圈素材或小程序，包含相关工作内部对接、排期及规划、效果跟踪复盘和优化方案等；
- 根据业务需求提升会员营销及管理能力的具体事项，如会员调研、社群活动，以及配合数字化进程完善会员信息收集，搭建用户数据模型，用户行为和偏好数据标签化管理等工作，通过全方位不断地改进用户体验，扩大品牌影响力，提升会员整合营销整体ROI和品牌健康度；
- 负责数字内容的策划、制作与优化，提升用户互动与转化；通过精准会员运营与数据化决策，推动会员增长与业务转化；监控并分析会员营销活动数据（曝光、点击、转化、ROI等），输出效果复盘报告；通过会员行为数据分析（如漏斗分析、路径分析）挖掘痛点，优化内容和转化链路等关键环节
- 完成领导交办的其他部门相关工作。

### 任职要求
- 良好的沟通表达能力、学习能力和随机应变能力；
- 市场营销、传播学、新闻学等相关专业；
- 英语流利，有品牌推广或时尚运动行业实习经验。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Nov 3, 2026
- Last checked: Nov 10, 2026
- Listed for: 7 days
- Location: 厦门市, 福建, 中国[Apply on Anta Sports Products’s careers site →](https://app.mokahr.com/campus-recruitment/antahr/142914#/job/952b21ff-9cd2-45ad-b980-366c26f1bf07)

## Hiring at Anta Sports Products
- Open jobs: 176
- New in the last 7 days: After two weekly collections
- Tracked since: Oct 13, 2026

[All Anta Sports Products jobs](https://jobs.opennash.com/companies/anta-sports-products/) · [Weekly hiring report](/reports/hiring/)

## More jobs at Anta Sports Products

### [CI专员岗（2027届）](https://jobs.opennash.com/companies/anta-sports-products/jobs/f66a323680ebc88e49ff/)

厦门市, 福建, 中国

### [ESG专员岗（2027届）](https://jobs.opennash.com/companies/anta-sports-products/jobs/1ac93f025856c732b62a/)

厦门市, 福建, 中国

### [Fila Kids-商品运营岗-总部（2027届）](https://jobs.opennash.com/companies/anta-sports-products/jobs/4a08b2a178c0d061df80/)

厦门市, 福建, 中国

### [Fila Kids-服产品企划岗（2027届）](https://jobs.opennash.com/companies/anta-sports-products/jobs/1731691b4077f409a207/)

厦门市, 福建, 中国

### [Fila Kids-电商运营岗（2027届）](https://jobs.opennash.com/companies/anta-sports-products/jobs/c591d15fe5ffd6d2b74e/)

厦门市, 福建, 中国

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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