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Amgen · India - Hyderabad

# Manager, RDBU Marketing Insights & Innovation

India - Hyderabad Manager or lead Marketing 

Listed on Amgen’s official careers site. Posted October 9, 2026. Check that it is still open and apply there.
[Apply on Amgen’s careers site →](https://amgen.wd1.myworkdayjobs.com/Careers/job/India---Hyderabad/Manager--RDBU-Marketing-Insights---Innovation_R-257279)

[OpenNash Jobs](https://jobs.opennash.com/) / [Amgen](https://jobs.opennash.com/companies/amgen/) / Manager, RDBU Marketing Insights & Innovation

## Job description

Career Category Sales & Marketing Operations

### Job Description

Location: Hyderabad, Amgen India

### Role Purpose

The Manager, RDBU Marketing Insights & Innovation serves as a strategic business partner to US Pharma Brand Leadership, including Brand Directors and Marketing Leads. The role combines a strong understanding of the pharmaceutical brand marketing ecosystem with advanced analytical thinking and AI-enabled insight generation to accelerate activation and execution of brand marketing strategies.
- The individual will identify growth opportunities, business risks and strategic actions through the synthesis of internal and external market intelligence, customer insights, brand performance data and commercial trends.
- Acting as an extension of brand leadership, the individual will leverage data, market research, competitive intelligence and AI tools to generate actionable recommendations that support decision-making and business impact.
- The role partners closely with Brand Marketing, Commercial Analytics, Data Science, Market Research, Customer Engagement, Forecasting, Market Access, Sales and Digital teams to shape brand strategy and execution.

### Key Responsibilities

Strategic Brand Intelligence & Decision Support
- Serve as a strategic advisor to Brand Directors and Marketing Leads, supporting brand planning and commercial decision-making.
- Monitor brand performance, market dynamics, customer engagement trends and competitive activity.
- Identify growth opportunities, emerging risks and business implications impacting brand performance.
- Synthesize information from multiple sources into strategic narratives and actionable recommendations.
- Develop executive-ready insights and recommendations for leadership discussions.

### AI-Enabled Insight Generation
- Leverage AI tools such as Microsoft Copilot, ChatGPT, Codex and other approved platforms to accelerate insight generation and strategic assessments.
- Utilize AI-enabled approaches to analyze large volumes of structured and unstructured information.
- Develop innovative workflows and frameworks that improve the speed and quality of insight generation.
- Partner with Analytics and Data Science teams to identify AI-driven opportunities that support commercial effectiveness.

### Marketing Insights & Commercial Intelligence
- Analyze internal business reports, commercial dashboards, market research, customer engagement data and competitive intelligence.
- Identify trends, performance drivers and unmet opportunities to inform brand strategy.
- Connect insights across HCP, Patient, KOL and commercial channels to provide a holistic view of brand performance.
- Support annual brand planning, launch planning and business reviews through insight generation.

### Commercial Performance Reviews & Strategic Assessments
- Lead Commercial Performance Reviews (CPRs) with Brand Marketing, Analytics and Commercial stakeholders.
- Translate business questions into analytical investigations and recommendations.
- Assess performance drivers across brand, customer, channel, market and access dimensions.
- Support quarterly business reviews and annual planning processes.

### Cross-Functional Collaboration
- Partner with Brand Marketing, Commercial Analytics, Data Science, Market Research, Customer Engagement, Forecasting, Market Access, Sales and Digital teams.
- Serve as a central integration point for commercial insights across functions.
- Drive alignment between insights, business priorities and recommended actions.

### Required Qualifications
- Bachelor's degree required; MBA, MS or other advanced degree preferred.
- 7-12 years of relevant experience in pharmaceutical brand marketing, commercial strategy, market research, business intelligence, commercial excellence, marketing insights or analytics roles.
- Minimum 5+ years supporting US pharmaceutical brands and commercial organizations.
- Strong understanding of the pharmaceutical brand marketing ecosystem, including Brand Marketing, Customer Engagement, Market Access, Sales, Commercial Analytics and Market Research.
- Demonstrated ability to synthesize insights from commercial reports, market research, competitive intelligence, customer engagement data and industry trends.
- Proven experience supporting brand strategy, commercial decision-making and business planning through actionable insights.
- Strong executive communication, storytelling and stakeholder management skills.
- Strong analytical, business problem-solving and strategic thinking capabilities.
- Experience leveraging AI tools and emerging technologies to improve insight generation and decision-making.

### Preferred Qualifications
- Experience supporting Brand Directors, Marketing Leads or Commercial Leadership teams.
- Knowledge of HCP, Patient and KOL engagement strategies and commercial performance drivers.
- Familiarity with pharmaceutical market research, competitive intelligence, forecasting and business planning methodologies.
- Experience partnering with analytics and data science teams.
- Understanding of omnichannel engagement and commercial effectiveness measurement.

### Insights & Analytical Capabilities
- Ability to interpret and synthesize data from commercial reports, brand performance dashboards, market research studies and competitive intelligence sources.
- Experience extracting actionable insights from business reviews, customer analytics and external market intelligence.
- Ability to identify trends, opportunities, risks and business implications.
- Experience translating complex analyses into concise recommendations and executive-ready narratives.

### AI & Innovation Capabilities
- Experience leveraging AI tools such as Microsoft Copilot, ChatGPT, Codex and similar platforms to accelerate insight generation and decision-making.
- Ability to utilize AI-enabled approaches to analyze information from multiple commercial and market sources.
- Experience developing prompts, workflows and frameworks that improve insight generation and strategic planning.

### Success Measures
- Quality and business impact of recommendations delivered to brand leadership.
- Identification of actionable growth opportunities and business risks.
- Effectiveness of Commercial Performance Reviews (CPRs) and insight generation.
- Influence on brand strategy, business planning and commercial decision-making.
- Stakeholder satisfaction and cross-functional collaboration effectiveness..

## At a glance
- Posted by the employer: Oct 9, 2026
- First seen by OpenNash: Oct 11, 2026
- Last checked: Oct 18, 2026
- Listed for: 9 days
- Location: India - Hyderabad[Apply on Amgen’s careers site →](https://amgen.wd1.myworkdayjobs.com/Careers/job/India---Hyderabad/Manager--RDBU-Marketing-Insights---Innovation_R-257279)

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