[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Amazon jobs](https://jobs.opennash.com/companies/amazon/) · [Search jobs](/search/) Amazon · New York, NY # Sr Technical Program Manager, Guidance & Personalization US, NY, New York Manager or lead Marketing Listed on Amazon’s official careers site. Posted April 30, 2026. Check that it is still open and apply there. [Apply on Amazon’s careers site →](https://www.amazon.jobs/en/jobs/10408454/sr-technical-program-manager-guidance-personalization) [OpenNash Jobs](https://jobs.opennash.com/) / [Amazon](https://jobs.opennash.com/companies/amazon/) / Sr Technical Program Manager, Guidance & Personalization ## Job description Amazon Ads is one of the fastest-growing businesses at Amazon — and the GPS (Guidance, Personalization, and Security) team is at the center of how advertisers experience it. Join us in building AI-powered guidance and personalization for sellers, vendors, and offsite advertisers. As a Sr. Technical Program Manager on GPS, you will drive programs that directly shape how millions of advertisers interact with the Amazon Ads console through agentic experiences, unified APIs, and whole-page personalization. GPS enables partners across Amazon Ads to deliver recommendations, insights, alerts, and GenAI interactions to sellers, vendors, agencies, and creators worldwide. We provide the UX components, low-code delivery infrastructure, feedback mechanisms, telemetry, and security infrastructure that power the advertiser experience. ### Key job responsibilities - Drive cross-functional programs across Product, UX, Engineering, and Science teams to deliver AI-powered personalization experiences for advertisers at scale - Own program planning and execution for platform API infrastructure, including consolidating fragmented systems into unified, domain-modeled interfaces that serve multiple channels and consumer applications - Coordinate delivery of agentic and AI-native experiences that transform how advertisers discover insights, receive recommendations, and take action within the advertising console - Manage complex migration and unification programs spanning multiple engineering teams, tracking dependencies, resolving blockers, and aligning stakeholders from VP-level strategy through engineering execution - Drive security and access management programs that govern how internal and external users interact with advertiser accounts across multiple account types and provisioning systems - Establish mechanisms to measure and improve team delivery velocity, including code review throughput, partner onboarding timelines, and feature launch cadence - Align cross-organizational stakeholders on technical trade-offs, write strategic documents, and present recommendations to senior leadership - Identify systemic operational risks — such as gaps in provisioning ownership or inconsistent API contracts — and drive them to resolution before they surface as escalations ## At a glance - Posted by the employer: Apr 30, 2026 - First seen by OpenNash: Oct 11, 2026 - Last checked: Oct 11, 2026 - Listed for: 164 days - Location: US, NY, New York[Apply on Amazon’s careers site →](https://www.amazon.jobs/en/jobs/10408454/sr-technical-program-manager-guidance-personalization) ## More jobs at Amazon ### [Comms Manager, Amazon Science](https://jobs.opennash.com/companies/amazon/jobs/5bc81b00dd4272bc92c7/) US, NY, New York ### [Comms Specialist, AI, Chips & Quantum Computing](https://jobs.opennash.com/companies/amazon/jobs/962460a47ebfac725584/) US, NY, New York ### [Content Writer, Integrated Demand Center, AWS Marketing](https://jobs.opennash.com/companies/amazon/jobs/b7050e9b6741d77e0608/) US, NY, New York ### [Economist, Ads Measurement Science](https://jobs.opennash.com/companies/amazon/jobs/5bccd905fa0e8214b85c/) US, NY, New York ### [GEO editor, Amazon News](https://jobs.opennash.com/companies/amazon/jobs/c2ff00450a6e72aef485/) US, NY, New York ## Similar jobs at other companies ### [Technical Program Analyst](https://jobs.opennash.com/companies/fastenal/jobs/372a4bc4d0262902fc13/) Fastenal · Winona, MN ### [Principal Technical Program Manager](https://jobs.opennash.com/companies/jpmorganchase/jobs/8bb77cfed22570aa7d28/) JPMorganChase · OH, United States ### [Technical Program Manager](https://jobs.opennash.com/companies/sanmina-sci/jobs/066ace83e8ed34e743cd/) Sanmina-SCI · Fremont, CA, US ### [Senior Product Manager - Recommendations and Personalization](https://jobs.opennash.com/companies/best-buy/jobs/27bb56a21d125510009d/) Best Buy · Richfield, Minnesota OpenNash lists jobs from employers’ own careers sites and does not handle applications. Dates come from the employer where stated; “first seen” and “last checked” are our own observations. OpenNash Jobs · Official listings with dates and links to the employer. [Weekly hiring report](/reports/hiring/) · [Methodology](/methodology/)