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Amazon · EG, Cairo

# Principal, Category Leader — Low ASP & Strategic Programs

EG, Cairo Senior individual contributor Operations 

Listed on Amazon’s official careers site. Posted October 7, 2026. Check that it is still open and apply there.
[Apply on Amazon’s careers site →](https://www.amazon.jobs/en/jobs/10571564/principal-category-leader-low-asp-strategic-programs)

[OpenNash Jobs](https://jobs.opennash.com/) / [Amazon](https://jobs.opennash.com/companies/amazon/) / Principal, Category Leader — Low ASP & Strategic Programs

## Job description

We are looking for a Principal, Category Leader to own and scale our ''Low ASP (Average Selling Price)'' program and other strategic cross-border initiatives across the MEA region. This is a high-ownership, high-visibility role at the center of one of the fastest-growing portfolios in the MEA XB organization — spanning emerging marketplaces (Egypt, KSA) where the Low ASP opportunity is reshaping how customers discover and buy affordable selection.

You will set the strategic direction, own the P&L, and lead the end-to-end execution of the Low ASP program — building the selection, pricing, CX, and economics that unlock mass-market affordability for millions of customers.

### You will operate as a general manager

defining the 3-year vision, writing the narratives that align senior leadership, and driving cross-functional teams across Selection, Pricing, Marketing, Supply Chain, and Tech to deliver outsized growth.

Key Responsibilities

### Strategy & Vision

- Own the long-term (3YF) strategy and annual operating plan (OP1/OP2) for the Low ASP program across MEA emerging marketplaces.

- Define the Low ASP customer value proposition and the strategic levers — unified fulfillment/shipping (FST), selection rigor, fee structure, and personalization — that drive sustainable, profitable growth.

- Develop the units + incrementality framework to measure true program impact and inform investment decisions.

### P&L & Business Ownership

- Own the Low ASP P&L end to end — volume, revenue, contribution profit, and the path to profitability.

- Lead volume modeling, cold-start/CPI solutions, and marketing investment reviews to balance growth and economics.

- Build the business cases and financial models that justify investment and sequence the roadmap.

### Selection & Pricing

- Build an affordable, locally relevant selection strategy tailored to price-sensitive customers.

- Partner with Pricing and Fees teams to design a competitive, sustainable fee and pricing structure for Low ASP selection.

- Drive selection expansion through vendor, 3P seller, and cross-border sourcing programs.

### Customer Experience

- Define and improve the Low ASP CX mental model — from discovery and basket building to delivery and returns.

- Partner with Tech and Product on CX weblabs, personalization (CAS), and the mobile shopping experience for emerging-market customers.

### Cross-Functional Leadership

- Lead a matrixed team across Selection, Marketing, Supply Chain, Finance, and Tech without always owning direct reporting lines.

- Write and present 6-pagers, business/weekly reviews (WBR/MBR), and strategic narratives to senior leadership (VP/SVP level).

- Influence partner teams and secure prioritization for the program roadmap.

### Operational Excellence

- Establish the metrics, mechanisms, and cadences (WBR, MBR, deep dives) to run the business and drive accountability.

- Identify and remove bottlenecks across the fulfillment and selection pipeline.

## At a glance
- Posted by the employer: Oct 7, 2026
- First seen by OpenNash: Oct 11, 2026
- Last checked: Oct 18, 2026
- Listed for: 11 days
- Location: EG, Cairo[Apply on Amazon’s careers site →](https://www.amazon.jobs/en/jobs/10571564/principal-category-leader-low-asp-strategic-programs)

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