[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Amazon jobs](https://jobs.opennash.com/companies/amazon/) · [Search jobs](/search/) Amazon · GB, London # Sr. GTM Lead, Twitch Ads, Amazon Ads GB, London Manager or lead Marketing Listed on Amazon’s official careers site. Posted September 30, 2026. Check that it is still open and apply there. [Apply on Amazon’s careers site →](https://www.amazon.jobs/en/jobs/10565849/sr-gtm-lead-twitch-ads-amazon-ads) [OpenNash Jobs](https://jobs.opennash.com/) / [Amazon](https://jobs.opennash.com/companies/amazon/) / Sr. GTM Lead, Twitch Ads, Amazon Ads ## Job description Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Thursday Night Football, FreeVee, Prime Video, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services. We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale. We seek a seasoned professional to join us as Sr. GTM Lead, Twitch Ads UK & EU5. This role will be responsible for developing the unified go-to-market strategy and strategic execution for advertising solutions across all Twitch properties for the UK market, while also driving cross-EU5 initiatives to accelerate regional revenue growth and advertiser adoption. This is an exciting opportunity to be part of a fast-growing and entrepreneurial organization, bringing innovation and growing adoption of Twitch Ads in the UK and across Europe. We are seeking an innovative, creative, analytical and strategic thinker, who is passionate about digital media and the future of Twitch advertising in the UK and EU5 markets. The ideal candidate enjoys solving complex problems, works effectively with cross-functional teams and thrives in a fast-paced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon, and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie within the UK market and across EU5, where new market segments and solutions should be created. The successful candidate will have a talent for responding effectively to UK and European industry direction, customer needs and market positioning. They are comfortable with ambiguity and juggling multiple priorities simultaneously in a fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail. In addition, this person will be a unique thinker who can make convincing, information-based arguments. ### Key job responsibilities - Drive end-to-end GTM strategy for Twitch advertising offerings in the UK, while also contributing to cross-EU5 strategic initiatives to accelerate regional revenue growth and advertiser adoption - Maintain deep understanding of UK and European video, display, social media and influence advertising landscape, including market trends, competitive analysis, and cultural nuances across EU5 markets - Spearhead market demand analysis and opportunity sizing across traditional and emerging channels in the UK and EU5 - Track quarterly performance across UK and EU5 markets and provide data-driven recommendations for GTM strategy adjustments - Partner with local and regional sales teams on enablement and demand generation strategies to achieve revenue targets and drive product adoption across EU5 - Develop stack-ranked sales priorities to influence product requirements and roadmap decisions for the UK and broader European markets - Partner with Ads Marketing on customer-facing narratives and go-to-market strategies tailored to UK and EU5 audiences - Drive cross-functional and cross-market collaboration to ensure successful strategy execution, providing tactical guidance and support across EU5 - Provide strategic support and guidance for Twitch Ads initiatives in the UK and across EU5 markets - Proven analytical and strategic thinking capabilities with proven track record in digital advertising - Fluency in English required; additional European language skills are a plus ## At a glance - Posted by the employer: Sep 30, 2026 - First seen by OpenNash: Oct 11, 2026 - Last checked: Oct 11, 2026 - Listed for: 11 days - Location: GB, London[Apply on Amazon’s careers site →](https://www.amazon.jobs/en/jobs/10565849/sr-gtm-lead-twitch-ads-amazon-ads) ## More jobs at Amazon ### [Associate Director, Brand & Content Marketing UK (Maternity Cover)](https://jobs.opennash.com/companies/amazon/jobs/d2c218b269dee60df720/) GB, London ### [Creator Ops & Strategy Manager, Prime Video International - Creator Marketing](https://jobs.opennash.com/companies/amazon/jobs/3e8940714424c54a8276/) GB, London ### [General Marketing Manager Intern- 2027](https://jobs.opennash.com/companies/amazon/jobs/a064298ba4263541caa7/) GB, London ### [Head of Strategy and Business Operations, Prime Video Advertising](https://jobs.opennash.com/companies/amazon/jobs/b8fa60212907c389fc59/) GB, London ### [Senior Art Director, Brand Innovation Lab](https://jobs.opennash.com/companies/amazon/jobs/1c3d8dbf34f42661716d/) GB, London ## Similar jobs at other companies ### [Amazon Connect GTM & Solutions Lead](https://jobs.opennash.com/companies/capgemini/jobs/ce4f7fbe42fb1d7738d8/) Capgemini · London, Birmingham ### [Ads Measurement Special Projects Lead, Agencies and Partners, APAC Product GTM](https://jobs.opennash.com/companies/alphabet/jobs/e8f79c3d5440de1b5fd0/) Alphabet · Singapore +1 more ### [Smbg-产品经理-Gtm-河北](https://jobs.opennash.com/companies/hikvision/jobs/3fed7a0d259ee77b7186/) Hikvision · 河北省石家庄市 ### [海外Gtm-Gtm专员-Gtm-杭州](https://jobs.opennash.com/companies/hikvision/jobs/bd06513009a5a9efdd99/) Hikvision · 浙江省杭州市 ### [Activation GTM Director-Security](https://jobs.opennash.com/companies/microsoft/jobs/80c488b68d08fe8a8c6f/) Microsoft · Singapore [Marketing jobs](/functions/marketing/) OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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