[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Amazon jobs](https://jobs.opennash.com/companies/amazon/) · [Search jobs](/search/) Amazon · New York, NY # Sr. PMM, Engagement Marketing Lead, Creators US, NY, New York Manager or lead Marketing Listed on Amazon’s official careers site. Posted August 19, 2026. Check that it is still open and apply there. [Apply on Amazon’s careers site →](https://www.amazon.jobs/en/jobs/10506998/sr-pmm-engagement-marketing-lead-creators) [OpenNash Jobs](https://jobs.opennash.com/) / [Amazon](https://jobs.opennash.com/companies/amazon/) / Sr. PMM, Engagement Marketing Lead, Creators ## Job description The Creator Marketing team’s vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale. We scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators. Using existing and new communication mechanisms, segmentation, and data, we engage and educate Creators, collect Voice of the Creator feedback and translate learnings to product partners. We strive to empower and inspire creators with content, education, and support they need to be successful through all stages of the marketing funnel. This role will focus on building and leading the overall strategy and vision for how we engage and educate creators, empowering them to grow their creator business with Amazon. You will work closely with our product team to improve our communication mechanisms, with a focus on personalization within all forms of creator engagement (email marketing, SMS, push notifications) and automation of asset development. You will strategize how best to communicate with creators through all stages of the funnel, developing new lifecycle strategies to attract and retain creators. This role will also lead engagement strategies for the most critical points of the year, such as seasonal moments and retail sale events, ensuring creators are prepared and inspired to generate content. This position will also partner across stakeholders in product, analytics, science, engineering, creative design, and business development, as well as with cross-org stakeholders in outbound and retail to deliver best-in-class marketing experiences. ### Key job responsibilities *Own and develop new strategies for communicating with creators, including lifecycle marketing strategies to attract and retain creators *Build long-term vision for the creators engagement marketing channel, including prototyping new ideas and working with our social media app partners to unlock new channels to reach creators where they are *Lead the creator marketing strategy for key retail moments of the year, including high velocity events such as Prime Day. *Partner with Outbound marketing team and ensure Creators channel receives priority access to new feature launches *Work closely with product and advocate for tech improvements on roadmaps *Develop and lead senior-level doc reviews *Input into senior leader-level documents including regular progress updates, quarterly business reviews, annual planning documents, and more. ## At a glance - Posted by the employer: Aug 19, 2026 - First seen by OpenNash: Aug 20, 2026 - Last checked: Oct 18, 2026 - Listed for: 60 days - Location: US, NY, New York[Apply on Amazon’s careers site →](https://www.amazon.jobs/en/jobs/10506998/sr-pmm-engagement-marketing-lead-creators) ## More jobs at Amazon ### [Comms Manager, Amazon Science](https://jobs.opennash.com/companies/amazon/jobs/5bc81b00dd4272bc92c7/) US, NY, New York ### [Comms Specialist, AI, Chips & Quantum Computing](https://jobs.opennash.com/companies/amazon/jobs/962460a47ebfac725584/) US, NY, New York ### [Content Writer, Integrated Demand Center, AWS Marketing](https://jobs.opennash.com/companies/amazon/jobs/b7050e9b6741d77e0608/) US, NY, New York ### [Economist, Ads Measurement Science](https://jobs.opennash.com/companies/amazon/jobs/5bccd905fa0e8214b85c/) US, NY, New York ### [GEO editor, Amazon News](https://jobs.opennash.com/companies/amazon/jobs/c2ff00450a6e72aef485/) US, NY, New York ## Similar jobs at other companies ### [Senior PMM, Events & Experiences](https://jobs.opennash.com/companies/microsoft/jobs/33584753722eb645a15a/) Microsoft · United States, Washington, Redmond ### [Product Marketing Manager (PMM)](https://jobs.opennash.com/companies/kla/jobs/8c16f299dfd37ecdfae3/) KLA · Milpitas, CA ### [Global Head of Marketing, Instagram-Creators-Threads](https://jobs.opennash.com/companies/meta-platforms/jobs/49a7749f2a137c4f6459/) Meta Platforms · New York, NY +1 more ### [Marketing Planning Manager (Targeted Marketing Manager – Deposits Engagement and Cross-sell)](https://jobs.opennash.com/companies/td-bank-group/jobs/e1c865ad4eaa510a33b5/) TD Bank Group · Mount Laurel, New Jersey +1 more ### [Executive Director-Cross Line Of Business Chase Engagement Marketing](https://jobs.opennash.com/companies/jpmorganchase/jobs/9bacbb49a0a79ff25c29/) JPMorganChase · Columbus, OH, United States [Jobs in New York, NY](/locations/us/ny/new-york/)[Jobs in New York](/locations/us-ny/)[Marketing jobs](/functions/marketing/) OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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