JOB PURPOSE

Develop comprehensive events, promotional and activities plan for Aldar Development to effectively support the launching of new projects and contribute to the success of the entity’s business objectives
Leverage the downstream marketing implementation and tactics with events that reinforce the achievement of those outputs and monitor results

ROLES AND RESPONSIBILITIES

Develop short and long-term planning and management of events to build a value-based customer relationships that enable achievement of objectives for Aldar Development
Understand the business value proposition, competitive advantage and generate events and marketing plans built around specific target segments to ensure driving demand and correct positioning of Aldar Development projects
Responsible for smooth execution of events including project conceptualization, management, design, budget, and success measurement tools
Ensure timely and quality execution of all events activities inline with the brand and positioning of Aldar Developments to the desired target audiences
Administer all phases of the event activities, including but not limited to planning, marketing, servicing, and administrative procedures
Develop budgets of each project and ensure the implementation plan is shared with all related parties
Develop, forecast, and monitor events expenses to ensure cost are within the approved budget
Promote the event through different communication channels i.e., digital media, promotional campaign, etc.
Work closely with communications team to ensure maximum leverage from media & PR
Develop methods to evaluate / measure event success i.e., post-event evaluation survey, etc. to ensure high-quality customer experience
Extend any support needed to other team members
Promote the division, stay informed about industry trends, and ensure compliance with regulations

QUALIFICATION AND EXPERIENCE

RELATED YEAR OF EXPERIENCE:

Min of 8+ years of progressive Marketing and Events experience preferably in real estate

FIELD OF EXPERIENCE:

Real-estate, or a relevant sector.

TECHNICAL AND INTERPERSONAL SKILLS

Proven ability to deliver authoritative, knowledgeable leadership to all marketing, advertising and promotional staff and activities
Confident in applying new technologies and innovate solutions
Creative problem solving and planning skills
Adapt to changing conditions
Ability to prioritize, Hands on and action oriented
Demonstrated success in defining and launching complex real estate products
Excellent written and verbal communication skills
Proven ability to influence cross-functional teams without formal authority
Demonstrated advanced communication, motivational and interpersonal skills
Able to take firm and timely decisions
Proven values-based leadership and negotiation skills

QUALIFICATION