[Skip to main content](#main-content) [ OpenNash ](https://opennash.com/) / [Jobs](https://jobs.opennash.com/) [ 01 Search jobs](https://jobs.opennash.com/search/)[ 02 Companies](https://jobs.opennash.com/explore/)[ 03 Hiring report](https://jobs.opennash.com/reports/hiring/)[ 04 AI assistants](https://jobs.opennash.com/connect/)[ 05 How it works](https://jobs.opennash.com/methodology/) AIA Group · Kuala Lumpur, AIA Malaysia, MY # Product Marketing & Customer Propositions, Principal Kuala Lumpur, AIA Malaysia, MY Full-time Senior individual contributor Marketing Listed on AIA Group’s official careers site. Posted November 6, 2026. Check that it is still open and apply there. [Apply on AIA Group’s careers site →](https://aia.wd3.myworkdayjobs.com/External/job/Kuala-Lumpur-MY-AIA-Malaysia/Product-Marketing---Customer-Propositions--Principal_JR-71813) [OpenNash Jobs](https://jobs.opennash.com/) / [AIA Group](https://jobs.opennash.com/companies/aia-group/) / Product Marketing & Customer Propositions, Principal ## Job description Build a healthier and more sustainable future for everyone. At AIA, your skills, perspective and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and help turn ideas into positive outcomes for our customers and communities. Join us to shape what comes next, grow through new experiences and extend your impact across Asia. About the Role Lead the development and delivery of customer-centric Takaful products, propositions and ecosystem partnerships to drive business growth, enhance customer value, and support distribution activation while ensuring regulatory and Shariah compliance. ### Roles and Responsibilities Product Development Lead the development and enhancement of new and existing Takaful products and solutions, including opportunity assessment, proposition development, management and Shariah approval, system development, implementation, launch, and post-launch performance tracking. Coordinate cross-functional delivery by working closely with Healthcare, Distribution, Marketing, Operations, Technology, Shariah, Actuarial and other functions to implement the takaful solutions. Customer Proposition & Ecosystem Develop and implement customer propositions that meet evolving customer needs across different target segments, while working with strategic partners or ecosystem to enhance customer value, improve customer experiences and support business growth. Customer & Distribution Activation Collaborate with other marketing team to develop activation programmes, communication, sales and training initiatives to support proposition adoption and business growth as well as up-sell / cross-sell opportunities. Leadership & Governance Provide guidance and support to team members while contributing to capability building, knowledge sharing and continuous improvement within the team. Ensuring adherence with regulatory requirements, internal policies and guidelines. ### Minimum Job Requirements Education - A bachelor's degree in actuarial science, marketing, business administration, Islamic finance or a related discipline. Experience – 8 to10 years of relevant experience in product development, proposition management, marketing, customer management or insurance/takaful. Takaful Knowledge - Familiarity with Shariah guidelines, principles, values with strong understanding of Takaful products and market segment. Others - Strong stakeholder management, project management and communication skills. Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date. ## At a glance - Posted by the employer: Nov 6, 2026 - First seen by OpenNash: Nov 8, 2026 - Last checked: Nov 8, 2026 - Listed for: 2 days - Location: Kuala Lumpur, AIA Malaysia, MY - Employment type: Full-time[Apply on AIA Group’s careers site →](https://aia.wd3.myworkdayjobs.com/External/job/Kuala-Lumpur-MY-AIA-Malaysia/Product-Marketing---Customer-Propositions--Principal_JR-71813) ## Hiring at AIA Group - Open jobs: 960 - New in the last 7 days: 52 - Tracked since: Jul 16, 2026 [All AIA Group jobs](https://jobs.opennash.com/companies/aia-group/) · [Weekly hiring report](/reports/hiring/) ## More jobs at AIA Group ### [Project Audit Manager](https://jobs.opennash.com/companies/aia-group/jobs/3a02962aa48bce97f3ee/) Kuala Lumpur, AIA Malaysia, MY ### [Quality Assurance, Inbound & Governance, Analyst](https://jobs.opennash.com/companies/aia-group/jobs/32f72d620d8149926320/) Kuala Lumpur, AIA Malaysia, MY ### [Regulatory Compliance, Principal](https://jobs.opennash.com/companies/aia-group/jobs/b2b612ab9b7a8f048362/) Kuala Lumpur, AIA Malaysia, MY ### [Senior Analyst, Testing](https://jobs.opennash.com/companies/aia-group/jobs/d065cb458de168e38aff/) Kuala Lumpur, AIA Malaysia, MY ## Similar jobs at other companies ### [Propositions Marketing Manager](https://jobs.opennash.com/companies/allianz/jobs/eb1af1e4eee6d8ab511e/) Allianz · PHL: Makati, Philippines ### [Spécialiste sénior en marketing et propositions](https://jobs.opennash.com/companies/aecom/jobs/74eb07e2ff2295f1a2a7/) AECOM · Montréal, QC ### [Spécialiste sénior en marketing et propositions](https://jobs.opennash.com/companies/aecom/jobs/26b4de9ecd0f04d2b3db/) AECOM · Québec, QC ### [Senior Marketing Manager Broadband Propositions (m/w/d)](https://jobs.opennash.com/companies/vodafone/jobs/9a28ea7866ee6b6a09aa/) Vodafone · Düsseldorf, NRW, DE ### [Senior International Propositions Manager](https://jobs.opennash.com/companies/hsbc-holdings/jobs/448d519b01b55b1eb877/) HSBC Holdings · Central, Hong Kong Island, Hong Kong [Marketing jobs](/functions/marketing/) OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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