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Adidas · Shanghai, SH, CN

# Manager Digital Campaign Management

Shanghai, SH, CN Manager or lead Executive & Management 

Listed on Adidas’s official careers site. Listed as of October 18, 2026. Check that it is still open and apply there.
[Apply on Adidas’s careers site →](https://jobs.adidas-group.com/job/Shanghai-Manager-Digital-Campaign-Management-SH/1413070733/)

[OpenNash Jobs](https://jobs.opennash.com/) / [Adidas](https://jobs.opennash.com/companies/adidas/) / Manager Digital Campaign Management

## Job description

Purpose & Overall Relevance for the Organization The Campaign Management team sits within the Digital Ecosystem Marketing function.

### This role operates across two dimensions

as the category owner for Basketball, Training, and Hype across all eCommerce platforms — driving digital activation, campaign excellence, and commercial performance end-to-end; and as key person for adidas-owned ecosystem channels activation, where the role partners with platform counterparts to co-create activations that sharpen brand storytelling while delivering measurable results _______________________________________ Key Responsibilities: Category Campaign Management and Execution: Lead end-to-end digital activation and campaign landing across eCom platforms to maximize SOV, traffic, and conversion.

Ensure tight integration between eCom campaigns and brand communications to drive focused assortment sell-through. Orchestrate inline pack drops across all EC stores. Ensure seamless consumer journey, credible product storytelling, and cross-functional alignment from planning through post-launch amplification.

### Owned Ecosystem Activation

Plan and execute daily activations on owned ecosystem. Drive member experience optimization and enterprise WeChat recruitment in partnership with the Commercial team.

### Performance Tracking & Optimization

Monitor engagement, traffic, and sales KPIs in real time. Deliver data-informed recommendations to optimize UX, campaign mechanics, and platform tactics.

### Trend Monitoring & Innovation

Track industry trends, platform innovations, and competitor activity. Identify and drive test-and-learn initiatives and co-creation projects on owned channels. ________________________________________ Requirements: 3–5 years of experience in campaign management, digital marketing, or eCommerce operations; hands-on product GTM experience is a plus Sportswear industry background with passion for the categories is highly preferred.

Proven ability to coordinate cross-functional execution in a matrixed organization; comfortable managing multiple concurrent workstreams Basic platform negotiation and relationship management skills

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Jul 16, 2026
- Last checked: Oct 18, 2026
- Listed for: 94 days
- Location: Shanghai, SH, CN[Apply on Adidas’s careers site →](https://jobs.adidas-group.com/job/Shanghai-Manager-Digital-Campaign-Management-SH/1413070733/)

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