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Abbott Laboratories · China - Shanghai

# Sr. CRM Manager

China - Shanghai Manager or lead 

Listed on Abbott Laboratories’s official careers site. Posted October 24, 2026. Check that it is still open and apply there.
[Apply on Abbott Laboratories’s careers site →](https://abbott.wd5.myworkdayjobs.com/abbottcareers/job/China---Shanghai/Sr-CRM-Manager_31165382)

[OpenNash Jobs](https://jobs.opennash.com/) / [Abbott Laboratories](https://jobs.opennash.com/companies/abbott-laboratories/) / Sr. CRM Manager

## Job description

### JOB DESCRIPTION

岗位定位:

### 主要目标
- 提升品牌用户的沿用，包含复购率，复购用量，生命周期LTV等。
- 负责品牌会员生态下的会员资产运营 ，以提升会员黏性与复购频次为核心目标。（公众号、视频号、小程序，企业微信）
- 与渠道合作驱动用户生命周期价值持续增长 。主要渠道为电商渠道，其次是线下门店包含山姆跟药店。
- 品牌包含大贸产品和跨境产品。

### 会员体系运营与黏性建设
- 设计并持续优化会员等级、积分、权益机制，提升活跃会员占比与复购率；
- 围绕微信生态各触点，规划会员日、主题营销、成长任务等黏性活动，降低流失；
- 建立会员全生命周期管理框架，对不同价值层级用户制定差异化运营策略。

### 数据驱动的沿用增长
- 搭建或完善会员数据监控体系（含复购率、流失预警、LTV等核心指标）；
- 基于用户行为进行分层分群，设计自动化运营流程，提升转化效率；
- 通过AB测试与复盘分析，持续迭代活动机制与触达策略。

### 线上线下渠道协同，赋能复购
- 联合线上电商，线下门店及异业伙伴，设计复购联动方案；
- 为渠道方提供可执行的复购工具包（专属码、活动页、数据追踪链路），并协助其分析复购数据，提出改善建议；
- 平衡品牌调性与渠道利益，推动活动顺畅落地，确保数据可追溯。

### 系统工具与流程建设
- 根据业务需求选型或优化CRM/SCRM系统，推动自动化标签、分群、推送等功能落地；
- 建立会员运营SOP体系（策略复盘模板、数据日报周报机制、预警流程），使经验可沉淀可复制。

### 任职要求

·6年以上品牌会员运营/电商会员经验，营养品行业背景，具备微信生态或者电商生态的实操案例；
- 具备优秀的跨部门与对外协同能力，善于与渠道方、门店运营、商品团队高效配合；
- 精通Excel/PPT，能独立完成复购漏斗分析与活动复盘报告；熟练使用SQL或BI工具者优先；
- 对GMV、客单价、连带率、LTV等生意指标敏感，能清晰量化策略对销售增量的贡献； The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.

### JOB FAMILY

Marketing Support DIVISION: ANI International Nutrition LOCATION: China \> Shanghai: 388 W.

### Nanjing Road, Ciros Plaza ADDITIONAL LOCATIONS

WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable

## At a glance
- Posted by the employer: Oct 24, 2026
- First seen by OpenNash: Oct 27, 2026
- Last checked: Nov 10, 2026
- Listed for: 17 days
- Location: China - Shanghai[Apply on Abbott Laboratories’s careers site →](https://abbott.wd5.myworkdayjobs.com/abbottcareers/job/China---Shanghai/Sr-CRM-Manager_31165382)

## Hiring at Abbott Laboratories
- Open jobs: 2,459
- New in the last 7 days: After two weekly collections
- Tracked since: Jul 10, 2026

[All Abbott Laboratories jobs](https://jobs.opennash.com/companies/abbott-laboratories/) · [Weekly hiring report](/reports/hiring/)

## More jobs at Abbott Laboratories

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### [Technical Sales Representative](https://jobs.opennash.com/companies/abbott-laboratories/jobs/747a4d59281e77213b1d/)

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### [Sr. Computerized System Validation Specialist](https://jobs.opennash.com/companies/abbott-laboratories/jobs/1d8fc3a9b93b57057092/)

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