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Abbott Laboratories · Malaysia > Selangor: Imazium

# Senior Trade Marketing Manager

Malaysia > Selangor: Imazium Manager or lead Marketing 

Listed on Abbott Laboratories’s official careers site. Posted October 6, 2026. Check that it is still open and apply there.
[Apply on Abbott Laboratories’s careers site →](https://abbott.wd5.myworkdayjobs.com/abbottcareers/job/Malaysia--Selangor--Imazium-No-8-Jalan-SS-2137/Senior-Trade-Marketing-Manager_31164033)

[OpenNash Jobs](https://jobs.opennash.com/) / [Abbott Laboratories](https://jobs.opennash.com/companies/abbott-laboratories/) / Senior Trade Marketing Manager

## Job description

### JOB DESCRIPTION

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands, including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna®, to help get the nutrients they need to live their healthiest life.

Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.

You will have access to: Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity As the Senior Trade Marketing Manager, we are seeking a highly motivated and result-driven Senior Trade Marketing Manager responsible for developing and executing trade marketing strategies to drive sales, market share & channel development. This role involves close collaboration with the brand and sales team to optimize sales, market share, trade plans & promotion efficiency, channel development and retailer partnership.

The role requires strong analytical skills to identify growth opportunities as well as driving customer and consumer experiences across multiple channels and touchpoints.

### What You’ll Do

Strategic Planning & Execution Trade Marketing Strategy: Develop trade marketing strategies and drive trade execution excellence to achieve targeted sales, market share and commercial objectives.

### Category & Channel Development

Lead category-channel strategy to drive growth & profitability.

### Promotion & Pricing

Drive effective promotion and pricing strategies.

### Display & POSM

Maximize visibility by driving brand awareness through effective distribution, merchandising & displays. Ensure execution as per brand guidelines.

### Market Analysis & Insights Competitor Analysis

Monitor competitor activities and strategies to derive action-based insights.

### Market Share Analysis

Analyze brand-channel performance to identify growth opportunities.

### Shopper Insights

Analyze shopper preferences and behaviors to refine trade strategies.

### Collaboration & Communication Internal Team

Work closely with brand, sales team and multiple commercial functions to align trade marketing strategies and plans.

### External Team

Build strong relationship and business plans with customers to ensure alignment and deliverables.

### Performance Monitoring and Reporting KPI Tracking

Monitor & review trade marketing activities and performance metrics monthly.

### Campaign & Performance Review

Lead post campaign reviews to refine strategies & improve future performance.

### Budget Management Budget & Promotion Spend

Manage, monitor & track full year trade marketing budget to ensure on track monthly.

### ROI Review

Optimize budget efficiency & productivity through monthly review. Position Accountability/Scope Devise brand-channel strategies and build strategic channel growth plans. Drive effective promotion & pricing strategies. Drive & execute trade plans with excellence. Maximize visibility at trade with effective distribution, displays & POS. Build strong partnership and business plans with customers to deliver commercial targets.

Lead channel performance reviews to derive action-based insights and identify growth opportunities. Manage trade marketing budget and drive efficiency.

### Requirements

Degree holder in related field. Minimum 5 years of work experience. Relevant work experience/industry is an advantage.

### Skills

Proficiency in using Microsoft Excel, PowerPoint, Word. Data-driven mindset with the ability to analyze performance metrics and derive actionable insights. Strong project management skills with the ability to multitask and meet deadlines. Excellent presentation, negotiation, communication, and relationship-building skills. Personal Attributes Proactive, self-motivated and driven with a passion for driving commercial growth.

Strong analytical mindset with a result-oriented approach. Ability to work independently and as part of a cross-functional team. Ability to handle pressure and meet tight deadline in a dynamic environment. High attention to details and organizational skills.

### Location

This position is based in Imazium Damansara, Malaysia. Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.

### JOB FAMILY

Product Management DIVISION: ANI International Nutrition LOCATION: Malaysia > Selangor: Imazium, No. 8, Jalan SS 21/37 ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)

## At a glance
- Posted by the employer: Oct 6, 2026
- First seen by OpenNash: Oct 13, 2026
- Last checked: Oct 20, 2026
- Listed for: 14 days
- Location: Malaysia > Selangor: Imazium[Apply on Abbott Laboratories’s careers site →](https://abbott.wd5.myworkdayjobs.com/abbottcareers/job/Malaysia--Selangor--Imazium-No-8-Jalan-SS-2137/Senior-Trade-Marketing-Manager_31164033)

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